Want to find more potential customers for your business using TikTok? TikTok has over 1 billion active monthly users. It’s an untapped goldmine for businesses. A 2023 SEMrush Study and 2022 TikTok Global Shopping Ad Product Study both found tuning ads to find potential customers increases how many people act on them. Premium TikTok lead-finding ads let you customize form fields, tweak instant sign-up forms, and get lead quality scores, unlike fake low-quality options. You get a best price guarantee and free installation included. This buying guide is made just for small businesses. Act today to get the most success possible!

Instant form optimization

Did you know 83% of first TikTok ads feel creative to users? You can get way more people interested in what you’re promoting by tweaking the quick forms built into TikTok.

Setup in TikTok Ads Manager

Campaign Creation

First, log in to TikTok Ads Manager. Go to the Campaign tab, then click Create. Choose Lead generation as your advertising goal. That is the first step of the process. Before you set up your full campaign, think about which metrics matter most to you and your clients. Also think about what lead-to-sale stage your client is focusing on. This will help you set up your campaign the right way.

Ad Group Configuration

Once you’ve set up your ad campaign, create a new Ad Group. Pick Instant Form for the optimization location. Choosing this option helps TikTok’s algorithm focus on the right users. Those users are most likely to fill out and interact with the instant form.

Instant Form Setup

Head to the section called “Destination”. You can make a new Instant Form, or pick one that already exists. It’s important to make the form look nice and be easy to use. That way you can successfully gather info from interested people.

Form Customization

You can tweak your Instant Form to gather all the info you need. Head to the Questions section to make your own custom questions. Make these questions fit your products or business needs. They can collect contact info you can use to reach people later. If you want to use Form Card, your form has to follow specific rules. The Custom Components section is also really important. You can add all kinds of custom content here, like customer reviews, product perks and details, step guides, an About Us section, FAQs, photos, slideshows, and text. For example, a beauty brand could add product photos and happy customer reviews to its instant form. Build your form using the Blank Form Template to start. This template has all the built-in instant features you can use. You can also add your own custom elements to fit your exact needs.

Quality and Optimization

There’s a tool called Lead Quality Optimization for lead generation ad campaigns. It matches your ads to people more likely to follow through after filling out forms. You can get more leads while still keeping a high follow-through rate. Marketing experts recommend making eye-catching ads to draw in possible customers. Then use an Instant Form that already has basic info pre-filled. This speeds up the process of collecting details from interested people.

Tracking and CRM Integration

TikTok’s lead generation tool works smoothly with different CRM programs. These include HubSpot, Salesforce Marketing Cloud, and Salesforce Sales Cloud. It also pairs with HubSpot Marketing Cloud and Salesforce Sales Cloud. You can connect it to LeadsBridge and Zapier too. If you want to see how well your ad campaigns perform, you need to track stats in TikTok Ads Manager. The stats you track include basic numbers, video performance insights, and other metrics.

Optimization aspects

Keep adjusting your instant form using the data you collect. Pay attention to the questions that get the most feedback. Also note which custom features keep users most interested. These are your key takeaways.

1. If you want to set up a TikTok ad campaign to get new leads, you’ll use TikTok Ads Manager. First, pick the right campaign objective for your needs. Next, choose the correct ad-group optimization location. Then, select the right campaign goal for your project. These simple steps will get your whole campaign set up properly.
2. You can build your own custom instant form. Add questions that fit your needs, custom bits, and other small parts to it. This will help you collect really good, high-quality leads.
3. Lead quality optimization is a handy advertising trick. It lets you aim your ads at the right customers. These are people who are much more likely to buy what you’re selling.
4. You can connect potential customer details you get from TikTok to tools called CRMs. These tools help you manage all your customer relationships super smoothly.
5. Keep making your forms better over time using data. Use our instant form calculator to see how your forms stack up to common industry averages.

Field customization

A 2023 SEMrush study found a really useful stat. Personalized online forms can lift how many people take your desired action by up to 50%. TikTok’s instant forms are easy to customize to your needs. Changing them up helps you get as many interested people as possible.

Methods

Pre – populated fields

If you want to make online forms work better right away, pre-populated fields are a huge help. They save people time and make filling out forms way faster and simpler. If a TikTok user interacted with your brand before, they likely shared basic details already. That means you can pre-fill their name, phone number, and email for them. A beauty brand tested this trick on forms they used to collect info from interested shoppers. They filled in users’ names and emails using data from past interactions. Their total form submissions jumped up by 30 percent after this change. You can use your data analysis to pick which fields you can pre-fill. That data can come from past TikTok interactions, web visits, or other contact points. TikTok Analytics says you should regularly review and update these pre-filled fields.

Create Custom Fields

You can make custom fields to collect specific info about your products or business. You can ask questions made just for your business or target audience. For example, a fitness brand might ask users about their fitness goals, workout schedule, and diet preferences. You can use this info to rank potential customers by sorting them by their answers. Here’s a quick pro tip: keep your number of custom fields reasonable. Too many fields can overwhelm users and make fewer people complete your forms. Besides the standard fields for personal info, aim for two or three relevant custom fields.

Considerations

Form Card format criteria

Form cards have to follow set rules. You have two choices for using this format. Your first option is a form with just three questions. It can only ask for personal info like your name, email address, and phone number. Your second option is a form that starts with a custom multiple-choice question. Every form using this format has to follow these rules. Take a look at the comparison table below.

Option	Question Limit	Question Types
Option 1	3 or fewer	Name, Email, Phone Number
Option 2	N/A	Starts with Multiple – Choice Custom Question

Technical Checklist:

1. Look over your form card carefully. Make sure it follows all the required form card format rules.
2. If you pick Option 1, take a quick second to double check first. You should only have 3 questions or less asking for your personal info.
3. You can choose Option 2. Make sure your first question is a custom multiple-choice question. Common industry standards show forms that follow these rules are more likely to be approved as Form Cards. That leads to more people seeing and interacting with your form. Use our form improvement tool to see how your form stacks up to these standards. These are the key takeaways.

• Some form boxes are already filled in before you start typing. These pre-filled boxes save you time when you fill out the form. Speeding up the process means more people will turn in their finished forms.
• You can score how good a lead is pretty easily. You use fields you set up yourself for this task. These fields collect very specific, targeted bits of data.
• Form Cards have to follow specific rules. That way they work as well as they possibly can.

Lead quality scoring

Did you know improving the quality of your leads helps a lot? You’ll get more leads that are actually interested in what you’re selling. You’ll also keep a high rate of people taking the action you want. How good your leads are is super important for your TikTok campaigns to succeed.

Current key metrics (information not available)

Picking the right metrics to score lead quality is really important. Material’s 2022 TikTok Global Shopping Ad Study has guidance for this. Before you launch lead generation ad campaigns, figure out which metrics matter most to your client. Their needs change based on how far leads are from buying something. Here’s a useful pro tip to keep in mind. Have a full chat with your client first to understand their business goals. Ask about their target audience and what kind of leads they want. That way you can focus only on the most important key metrics. Let’s use a real fitness brand example to make this clear. Say a fitness company wants to get leads from TikTok. Their perfect lead is someone interested in fitness equipment. That person also needs enough money to buy the gear. They also want leads that will probably buy something within a month. To score these leads, you’ll track a few specific metrics. These include user engagement, past purchase history if available, and interactions with brand ads. Experts recommend you check and update your metrics regularly. That helps you keep up with market shifts and your client’s changing needs. Using an automated lead scoring system will give you better results. Key takeaways.

• Before you pick the best lead scoring metrics, you have to learn two key things about your clients. First, you need to understand what your clients’ goals are. Second, you should know where they are in the sales journey. Doing this first is really important.
• Spend time chatting in detail with your clients. Ask them all about their perfect potential customers.
• Think about making your results update automatically. All you have to do is refresh your tracked numbers regularly.

CRM sync of TikTok leads

Did you know a 2023 SEMrush study found a cool fact? Companies using CRM for lead generation get a great boost. Their average conversion rate goes up by 30 percent. TikTok sells lead generation ads that connect to CRM tools. These ads make registrations, bookings, and signups super easy. This lets you build out your client list quickly and efficiently.

What CRM integrations are available for TikTok Lead Generation?

You can use several CRM platforms to get leads from TikTok. HubSpot is one of these tools. Other options are Salesforce Marketing Cloud and Salesforce Sales Cloud. One small online business linked TikTok to Google Sheets. This setup let them track leads really easily. They could also analyze data and plan their marketing strategies.

How to perform different CRM integrations

• First, set up your TikTok lead generation campaign. Next, connect Zapier to your TikTok account. Zapier acts as a link between TikTok and the CRM you choose. Follow the on-screen instructions to finish the setup process. If you run into any problems, check Zapier’s troubleshooting guides for help.
• You can connect LeadsBridge to TikTok, just like you would with Zapier. First, match up the lead data fields from TikTok and your CRM. This step makes sure all information transfers correctly between the two tools. LeadsBridge has easy troubleshooting tools you can use if you run into issues.
• You can connect HubSpot to your account through TikTok Ads Manager. Once the two tools are linked, managing HubSpot leads is really easy. If you ever want to end the connection, you can do that through TikTok Ads Manager too.
• You can connect Salesforce’s Marketing Cloud and Sales Cloud together. You can also link leads you get from TikTok to these Salesforce platforms. Linking these tools gives you useful features for managing customers. You also get access to really detailed performance data. If you run into any issues, each linked setup has its own troubleshooting guide.
• You can link TikTok and Google Sheets to Klaviyo. You can also use Google Sheets by itself. Both options help you organize and study your leads. These platforms have really useful features. Those features include automation and visualization. Here’s a helpful pro tip for you. Before you fully commit to a CRM integration, test it out on a few leads first. This lets you spot any problems early so you can fix them quickly.

Importance of signal postback for lead quality optimization

Signal postback does a really important job for your leads. It makes sure all of those leads are high quality.

• You can use the CSV format to export the relevant leads you need. This method is really easy to use. It works especially well for small sets of data.
• There’s a tool called the Events API. It sends fast, real-time automatic updates as things shift. This lets TikTok CRM and TikTok talk to each other perfectly with no snags.
• Zapier and Leadsbridge are two online platforms. Both support a feature called signal postback. They cut down on work you have to do by hand, and can run regular work processes automatically.
• You can use formulas in Google Sheets to handle your TikTok leads. These formulas send TikTok lead info right to your Google Sheets. Industry experts recommend using these steps together. Doing this gives you a full, clear view of all your leads. Those are the key takeaways to remember.
• You can use customer tracking tools to find interested people on TikTok. This setup can make way more of those people buy what you’re selling. The jump in successful sales can be really big.
• You can integrate lots of different CRM platforms. Each one has its own steps to get set up right. They also have their own ways to fix issues that pop up.
• Making sure your leads are high quality is really important. You can do this using a few different methods. These include CSV files, APIs, and tools from other companies. Use our Lead Quality Calculator to see how CRM sync and signal postback affect how many leads you get.

Most effective practices for creating lead – generation ads on TikTok

TikTok has over one billion active users each month. It’s no surprise TikTok is a really powerful platform for finding potential customers. These are the best tips for making TikTok ads that bring in these interested leads.

Audience – related practices

Identify the target audience

Before you run any TikTok ad to get new customer leads, first pick your target audience. That step is really important. You should think about a few key factors first. These include their age group, interests, and past engagement with your content. A 2023 study from SEMrush has a clear finding. Ads targeted to specific groups had higher conversion rates than ones that weren’t targeted. A fitness brand is a good example of how this works. They might target 18 to 30 year olds who care about health and wellness. Here’s a useful pro tip for this process. TikTok’s built-in analytics can help you collect audience data. You can use that data to narrow down your target group even better. You can also use Google Analytics to add extra info to what you find.

Profile optimization

Build a trustworthy and appealing business profile

The first thing potential customers notice is your TikTok business profile. Make sure it’s fully filled out. Add your profile photo, short bio, links to other platforms, and your website. A polished profile will boost user engagement and trust. For example, a beauty brand can share clear product photos and customer reviews in their bio. Update your profile regularly to keep it relevant. You can look up TikTok’s Business Profile Checklist. It lays out all the specific requirements you need to follow.

Ad format selection

Utilize TikTok Lead Generation Ads and relevant formats

TikTok’s lead generation ads are super helpful. They help you collect customer leads on your own platform. These ads work almost the same as Facebook’s lead ads. They let you interact with customers smoothly, no extra hassle. Carousel ads also give people a better overall experience. You can show multiple images in just one single ad.

1. Start by setting clear goals for your campaign. Your goals can fit a few different categories. You might want more people to visit your website. You could aim for more people taking desired actions on your site. Another goal could be promoting your app to more users. You might also want to grow the audience you target with your campaign.
2. Choose the carousel ad format.
3. You can edit your TikTok Ads Manager any time after you launch an ad. Try different ad formats to see which works best for your audience. The best performing ads are a mix of carousel and video ads. This mix will help you reach more people and get more interactions.

Content and value proposition

Ads you run to find new possible customers need to clearly share what makes your offer worth it. Your offer should be one of a kind. It could be exclusive content, a unique product, or a special service. For example, a software company could offer a trial of their product in this type of ad. The words on your ad need to include that key value point. Use interesting, engaging language to make your ad more appealing. In 2022, the company Material ran a TikTok Global Shopping Ad Products Study. They found ads with clear, strong value get 25% more clicks from people who see them.

Strategy and campaign management

First, figure out which stats matter most to your clients. Base that on where they are in the journey from lead to sale. Common stats include cost per lead or conversion rate. Keep an eye on your campaign as it runs. Adjust it whenever you need to. If an ad campaign isn’t performing as well as you hoped, you can tweak its targeting and content. A pro tip: set up automatic rules in TikTok’s Ads Manager. These rules will adjust your campaigns for you based on specific stats.

Creative optimization

Stick to the best creative tricks to get your best results. 83% of TikTok users say TikTok First Ads feel really creative. Eye-catching visuals and fun, interesting videos are most important. You should also use short, powerful writing in your posts. You can add custom sections to quick fill forms. These sit at the bottom to show your services or products. They also give viewers extra helpful context. Test out different creative parts to see what your audience likes best. Use our A/B creative testing tool to make this process way simpler. Those are the main key points to remember.

• You can find the group of people you’re trying to reach. You use three main types of details to spot them. The first set of details is demographic facts about the group. The second is how engaged each person in the group is. The third is all the different things the group is interested in.
• Make your profile the best it can be for two key goals. You want more people to interact with you through it. You also want anyone who views it to feel like they can trust you.
• You can use TikTok’s lead generation ads. You can also try other relevant ad formats too. One common example of these is carousel ads.
• If you’re creating ad content, be really clear about your offer’s main benefit. Tell people exactly why what you’re selling is worth buying.
• Keep track of how your campaign is doing. Use numbers that matter for that exact campaign. Check these numbers regularly. This lets you follow how the campaign runs over time.
• Spend most of your time on two key tasks. First, focus on running and checking A/B test results. Second, use proven tips to make creative work better.

FAQ

What is lead quality scoring in TikTok lead – generation campaigns?

A 2022 study about TikTok global shopping ads shared key facts. It says good lead quality is critical when TikTok finds people to show ads to. You pick key metrics based on two main things first. Those are what the ad client wants, and how close a potential customer is to buying something. These metrics can be how engaged users are, or their past shopping habits. We did a detailed analysis of our Lead Quality Scoring system. This analysis helps us match ads to possible customers. It lets us see who is likely to buy from the ad, and who will probably not engage at all.

How to perform CRM integration for TikTok lead generation?

You can do this in a couple of different ways. First, set up your TikTok campaign to collect leads. Then you’re ready for whatever comes next.

1. You can connect Zapier to TikTok really easily. All you have to do is follow the instructions that show up on your screen.
2. LeadsBridge lets you match lead info fields between TikTok and CRM leads. You can also connect those matched fields to link the two sets together.
3. You can use TikTok Ads Manager to link TikTok and HubSpot. It has professional tools to make this connection work smoothly. You can read more about this in the [CRM Sync of TikTok Leads] section.

Steps for field customization in TikTok instant forms?

You have two ways to customize your data fields. TikTok Analytics suggests pre-filling fields first. Use user data from past interactions for that. You can also make custom fields for your business’s specific info. Try not to use too many fields total. You can find more details in the Field Customization section.

TikTok Lead Generation Ads vs Facebook Lead Ads: What’s the difference?

TikTok’s lead generation ads are a great alternative to Facebook ads. They target a much younger, more active audience. TikTok First Ads are creative and appeal to a huge group of people. 83% of TikTok users think these ads are creative. TikTok has unique ad types, like carousel ads. These formats get more leads than ads on other platforms do. You can find more information on our Most Effective Practices for Creating Lead-Generation Ads on TikTok page.