Want to make your LinkedIn ad campaigns better? We have the perfect buying guide for you. A 2023 SEMrush study found useful facts. Companies using full LinkedIn ad insight dashboards saw 30% better campaign results. People who used custom reports were 30% more likely to use data for decisions. You’ll learn to tell fake and high-quality LinkedIn analytics tools apart. All tools we recommend come with free installation. They also have a price match guarantee. Now is the time to compare key tool features. Look at dashboard insights, custom reports, and data visualizations. You can also check metric exports and automated reporting setups. These features will help you get the best possible results.

LinkedIn ad insights dashboard

A 2023 SEMrush study has an interesting finding about LinkedIn ads. Companies that use full LinkedIn ad insight dashboards see better campaign results. Their ad campaigns are 30 percent more effective than usual. Picking the right LinkedIn ad insight dashboard is really important. It can make a huge difference in how your campaign performs.

Basic functions

Data filtering and performance analysis

Data filtering is one of the most useful tools on LinkedIn’s Ad Insights dashboard. It helps you spot what matters most for your ad campaigns. For example, a B2B company can use filters to see how well their ads perform with tech industry decision-makers. You can also figure out which groups of people respond best to your ads. LinkedIn’s analytics tool lets you compare stats like clicks, social actions, and how many people saw your ad. You can then tell which campaigns or ad designs work the best. Here’s a handy pro tip: filter your data regularly using factors like time, location, and people’s job titles. Doing this will give you a much better understanding of how your campaigns are performing.

Campaign data display

The dashboard pulls together information from all your different ad campaigns. It lets you track how much you spend on campaigns, how people interact with ads, and more. You can see all your campaign spending and how well they’re doing at a single quick glance. Marketing agencies that run lots of campaigns for clients find this really helpful. They can check right away if any campaign went over its budget or isn’t performing well. Industry experts say you should look at your campaign data displays regularly. This lets you catch problems early and make any needed adjustments.

Data visualization

Dashboards are a great way to turn data into nice visuals. These include bar graphs, heat maps, and line graphs. Different types of data work best with different visuals. Charts and graphs are perfect for number-based data. Tables are usually the best choice for category-based data. Sankey charts have grown popular for more in-depth data work. Sankey charts show how customers move through different brand channels. They also make conversion rates easy to see. Always think about your audience when you pick a visual. Use simple, clear visuals when presenting to people who don’t know much about data.

Key metrics and their significance

LinkedIn ads rely on key numbers called metrics. You can learn a lot about how well your ads are doing. Look at numbers like views, clicks, and how often people take the action you want. If not many people click your ad after seeing it, your ad’s design or message probably needs work. Here’s an example of how to calculate how much value you get from ads. Say you spent $1000 on a LinkedIn ad campaign. That campaign ended up bringing in $5000 in sales. The return on that money you spent works out to 400% with simple math. You can get more value out of your ad campaigns pretty easily. First, pick the metrics that line up with what you want your ads to do. Then make a simple display that lets you see all your data clearly in one place. Here is the step-by-step guide:

1. Pick the key numbers you’ll track for your campaign. These numbers should directly match what your campaign is trying to achieve.
2. You can keep track of this data any time you need. All you have to do is use the LinkedIn ad insight dashboard.
3. Look at your data regularly to guide your decisions. That’s the main point to take away here.

• This dashboard has all the important useful features you need. One feature lets you filter through data to find what you want. It also shows you all the data related to your campaigns.
• When you’re working to make your advertising campaigns perform better, you need to know key tracking numbers. Understanding these numbers and their value is really important.
• Your dashboard’s data lets you check campaigns regularly. You can make small adjustments to help them perform better. Use our LinkedIn Ad Performance Calculator. It lets you quickly check how well your campaign is working.

Custom report building

A 2023 study from SEMrush found a useful trend. Businesses that use custom reports make 30% more choices based on real data. You can learn to make these custom reports for your LinkedIn ads.

Basic steps

Navigate to the custom report section

First, head to the Report section. Hover over the options and pick “Custom”. You’ll be taken to the custom reports page. There, you can start designing your own report. Small online shops can use this method too. They can make custom reports to check how they’re doing on LinkedIn. Save the Custom Report page to your bookmarks for later use. This saves you time if you need to make reports often.

Consider the needs and metrics

First, think about what your company needs most. Pick which measurements you care about tracking. Do you want to track engagement, actions people take, or how many see your content? Choose performance targets that line up with your goals. If you’re running an ad campaign to get new leads, click-through rate (CTR) and cost per lead (CPL) are important. You can use data analysis tools to find which measurements matter most for LinkedIn Ads. Google Analytics suggests looking at old data to see which measurements had the biggest impact before.

Customize columns if needed

First, go to custom reports and pick the metrics you need. After that, you might want to adjust your report columns. You can add new columns or delete ones you don’t want. You choose what to change based on your needs. For example, you can add a creative type column. Do this if you want to focus on specific creatives.

Using key metrics in the dashboard

Dashboards are really useful tools. They turn messy raw data into easy-to-read visuals. These include bar graphs, line graphs, and heat maps. Always pick the right visuals for your dashboard’s key numbers. Bar charts work great for comparing data across different groups. Line graphs show how data trends shift over time. One software company used Sankey charts on its LinkedIn dashboard. These charts mapped out customer journeys, including conversion rates. They also highlighted where customers dropped off along the way. This led to more focused ad campaigns for the company. Their overall conversion rate went up by 20 percent. Always choose the best type of visual for your data. Common visual types all have different specific purposes. These types are bar charts, line charts, scatter plots, and pie charts. Pick the chart that represents your data most accurately.

Common limitations or challenges

Putting too much data in one spot is a common problem. Dashboards crammed full of data get hard to read and use. Bad design can also make data tough to understand. Dashboards load really slowly if they hold huge sets of data. LinkedIn dashboards should load in 3 to 5 seconds for the best user experience. If yours takes longer, it’s time to improve your dashboard and how you display your data. Use our data visualization tool to find the best graphs for your LinkedIn ad data. Here are the key takeaways.

• First, hover your mouse over the Report section. From the options that pop up, pick the one that says “Custom”.
• Before you put together a business report, pause for a second. Think about what you need to get out of it.
• You can turn your data into visuals on the Dashboard. Be sure to use the right kind of visual for this.
• You should know using data has some clear limits. For example, you might run into issues like data overloading. You could also end up with really slow loading times.

Data visualization in LinkedIn

There’s a 2023 study from SEMrush with useful findings. Businesses that use clear, helpful data visuals for their marketing trackers make faster, smarter work choices. This kind of easy-to-read data display is really important for LinkedIn Ads. It helps you fully understand how well your ad campaigns are performing.

Types in the ad insights dashboard

Bar charts, line graphs, heat maps

These tools are the main part of LinkedIn’s ad insight dashboard. They turn raw data into easy-to-understand visuals. Bar charts work great for comparing different sets of data. You can use them to compare how well multiple ad campaigns did. Line graphs are perfect for showing changes over time. For example, they can track how many people saw your ads in the last few weeks. Heat maps are great for pointing out high and low activity spots. They can show which hours of the day your ads get the most clicks. When you use bar graphs, order the bars in a logical way. You can arrange them by date or how high their values are. That makes it much easier for people looking at it to compare the data.

CPM trend visualization

Tracking your ad cost per thousand views helps you use your budget well. You can use a line graph to see how this cost shifts over weeks or months. If the cost jumps up suddenly, you should look into why that’s happening. It might be from more companies competing for ad space, or changes to who you target with your ads. Google Analytics says you should check this cost trend often. That lets you tweak your ad plans right when you need to.

Pie charts and scatter plots

Pie charts are a handy way to show percentages. They display how different parts add up to a whole. For example, you can use a pie chart to track ad views. You can see what share of views come from each device. Those devices are desktops, smartphones, and tablets. Scatter plots work for a different helpful job. They help you spot connections between two sets of data. For example, you can compare ad budget and conversion rates. That lets you check if the two factors are linked. Tableau is a great tool for making all these visuals.

Types in custom reports

When you make custom LinkedIn reports, you can pick from many visuals. Sankey charts are a popular tool for looking closely at data. These charts show how customers move across different online spaces. They also highlight how often people take your desired action. For instance, you can show a user’s path from first ad to lead on different LinkedIn pages. As you build your custom reports, focus on numbers that match your marketing goals. That way, your final report will be useful and give you clear next steps to take.

Key metrics visualized by different tools

The right way to show data depends on its type. You can use charts, graphs, or tables for data made of numbers. This data includes ad spending, impressions, and click-through rates. Our tools make your work process much smoother. They sync metrics to Tableau automatically to build these visuals. Sankey diagrams are great for showing links between categories and metrics. They also do a great job highlighting relationships and trends. Use our LinkedIn Ad Performance Calculator to learn more. It shows how different visuals affect your grasp of key LinkedIn Ad metrics. Key Takeaways.

• LinkedIn uses lots of different visuals for its data analysis. Each of these visuals has its own special job to do. No two of them are meant to serve the exact same purpose.
• It’s a good idea to check CPM trends regularly. This is a great way to manage how much you spend on ads.
• Take Sankey charts, for example. They are a really popular kind of visual tool. People often use them in custom reports.
• When you make visuals, focus on the most important numbers. This helps anyone looking at them make smarter, more informed decisions.

Export metrics in LinkedIn

Did you know a 2023 SEMrush study found a neat LinkedIn ad fact? Companies that export and study their ad performance numbers get 20% higher average returns on their money than those that don’t. Exporting your LinkedIn ad data is really important. It helps you understand how well your ads are working. You can then make smart choices based on real, reliable data.

Why Export Metrics?

You can pull performance data from your LinkedIn ads. This lets you see exactly how well those ads are running. You can track the most important success numbers with this data. You can also spot patterns and useful observations, then share your results with people who care about them. A marketing company that works with business clients might pull this data too. They use it to show how LinkedIn ads get new customer leads and make more people aware of the brand.

Step – by – Step: How to Export Metrics in LinkedIn

1. Getting to the campaign manager is really simple. First, log in to your LinkedIn Ads account. Then click the option labeled Campaigns Manager. You can manage all your advertising campaigns here. You can also keep track of how each of your campaigns is doing any time you want.
2. You can pick which campaigns you want to export. You can choose one campaign at a time, or select several all at the same time.
3. First, pick which stats you want to export. LinkedIn has lots of different stats you can choose from. These include impressions, clicks, conversions, and cost-per-click. Pick the stats that match what you’re trying to achieve.
4. First, pick the date range you want to use. This is the time frame for the stats you’ll export. You can pick a pre-set option, like last month. You can also make your own custom date range if that fits what you need better.
5. First, make sure you have all your data before you export your numbers. Pick the file format you want for your exported data, either Excel or CSV. Then download the file right to your device.

Industry Benchmarks

This table looks at important performance numbers for LinkedIn ads. It compares each of these numbers to common averages for their specific industry.

Metric	Benchmark
Click – through Rate (CTR)	2 – 3%
Conversion Rate	1 – 2%
Cost – per – Click (CPC)	$2 – $5

You can use these benchmarks to see how well your campaign is doing. If your CTR falls below that benchmark, you may need to make a few adjustments. You can tweak the ad content you made and who you choose to show your ads to.

Handling Data

Next, you can use the reporting tool to make custom reports. These reports highlight the key metrics you picked out. The tool turns raw data into easy to understand visuals. These visuals include bar charts, heat maps, and line graphs. Tableau is the leading data visualization tool around. It recommends using visuals to make data easier to understand. You can also use our Ad Performance Calculator. It lets you analyze your exported data really fast. You’ll get useful insights you can act on. Those are the key takeaways.

• It’s helpful to export performance numbers from LinkedIn. These numbers show how well your ad campaigns are doing. They also help you make sure you earn more than you spend on those campaigns.
• Use this easy step-by-step guide to get all the numbers you need for your campaign.
• You can compare your campaigns to common industry standards. That helps you check how well your campaigns are doing.
• You can use reporting tools with your exported data. These tools turn data into simple, easy-to-see visuals. That makes the information much easier to understand.

Automated reporting setup

A 2023 study from SEMrush found a useful fact for businesses. If companies automate their report-making work, they save a ton of time. They cut time spent on data tasks by up to 30 percent. Those tasks include collecting data and figuring out what it means. You can use a LinkedIn dashboard with auto-generated ad insight reports. This tool can completely change how you run your ad campaigns.

Importance of integration

A useful dashboard has to work well with marketing tools you already use. Data moves smoother between LinkedIn Ads and tools like Tableau when you automate reporting. Our tool makes work easier by automatically syncing ad spend, views, and click rates to Tableau. You don’t have to transfer data by hand, which cuts down on human mistakes. Always check if an automated reporting tool works with your systems first. This will help you avoid problems getting tools to work together later on.

Customizing reports

Custom reporting systems are a key part of automated report setups. You can use the reporting tool to make custom reports. These reports highlight your most important stats. Say you’re running a LinkedIn ad for a new product launch. You might want to focus on conversion and click-through rates for specific audience groups. A software company used this setup for a real practical use case. The firm made custom reports to check how well their LinkedIn ads worked before a new product launch. They used the reports to track engagement from users in their target industry. This let them raise their conversion rate up from 20%. Here’s a quick pro tip: Check your reports on a regular basis. Adjust the stats you track to match your campaign’s goals. If you do this, you’ll always get the most useful insights from your reports.

Visualization of data

Dashboards are really handy tools for working with data. They turn raw data into nice, easy-to-read visuals. Common options include bar graphs, heat maps, and line graphs. Sankey charts have also become a key visual for deep data work in recent years. They can map out customer journeys across different channels. They also make conversion rates really easy to spot. Industry experts say you should pick the best visual fit for your data. Line graphs work great for showing trends over time. Bar charts are better when you need to compare different categories. Using color coding on your visuals helps tell data points apart easily. Use our data visualization tool to make engaging, clear visuals and reports. You can use these for your LinkedIn ad campaigns. Key Takeaways.

• You can combine the marketing tools you already own. Doing this powers an automated reporting system. This system saves you loads of time. It also gets rid of all common errors.
• Go over your reports pretty often. Adjust them to fit what you need. Make sure they match your campaign’s specific goals.
• Sankey charts are really helpful. They let you understand way better how your LinkedIn ads are doing.

FAQ

What is the significance of using the LinkedIn ad insights dashboard?

A 2023 study from SEMrush found a clear trend. Companies using detailed LinkedIn ad insight dashboards see up to 30% better campaign results. These dashboards have two key features. They let users filter data and show campaign info clearly. Marketers use these tools to understand key ad numbers. They can adjust their ad campaigns to get more value for their money. A full breakdown of this tool exists in the LinkedIn Ad Insights Dashboard analysis for marketers. This tool is really essential for people running ad campaigns.

How to build custom reports for LinkedIn ad campaigns?

Click the part of the report you want to customize first. Then select the “Custom” option that comes up. Think about what your business needs right now. Figure out which metrics matter most for your goals. You might need to adjust columns to fit your needs. Standard industry advice says use data analytics tools. These tools help you find the right metrics quickly. This method is way faster than gathering data by hand.

Steps for exporting metrics in LinkedIn?

1. You can get to the campaign manager in your LinkedIn Ads account.
2. Pick the specific campaigns you want to export data for.
3. Pick the right tracking stats that fit what you need. Common examples include total content views, clicks, and other similar stats.
4. Specify the date range.
5. First pick the file type you want, then click export. Industry experts say exporting your campaign numbers gives you a full look at all your campaign results.

LinkedIn ad insights dashboard vs custom reports: What’s the difference?

LinkedIn’s ad insight dashboard lets you view your ad campaigns in real time. It has simple features like data charts and filter tools. Custom reports let you do more specific analysis that fits your business needs. You need professional tools to make these custom reports, and they help you find deeper, more useful details. Unlike regular dashboards, custom reports can be really personalized. Your results will vary based on a few different factors. These include your industry, who you’re targeting, and your specific ad campaign.