In the highly competitive world of programmatic advertising, brand safety is crucial. A recent SEMrush 2023 study found that over 60% of brands worry about improper ad placements, and an IAS study shows consumers are likely to boycott brands associated with inappropriate content. When it comes to ensuring brand safety,…
Are you torn between Programmatic TV and Linear TV for your next advertising campaign? Look no further! As of 2024, a Statista report indicates linear TV’s market share has dropped by 20% in five years, while a Polaris Market Research report projects programmatic TV to soar from $11 billion in…
Are you looking to buy into the world of programmatic deal negotiation? Our fresh buying guide is here to help. According to McKinsey (2022) and SEMrush (2023), top programmatic dealmakers outperform peers, and those using structured RFP templates are 40% more likely to close deals. We compare premium negotiation strategies…
Looking to maximize your ad revenue? This comprehensive buying guide is your ultimate resource for header bidding implementation! According to a SEMrush 2023 Study, publishers can increase their ad revenue by up to 50% with header bidding. Additionally, Google has been at the forefront of web performance research. Discover the…
In today’s data – driven business world, setting up a private data marketplace, integrating data clean rooms, licensing first – party data, establishing data governance frameworks, and ensuring privacy compliance are critical. According to Gartner and the US Federal Trade Commission, poor data management can cost millions and lead to…
In today’s cut – throat advertising world, mastering programmatic scaling is a must for businesses aiming to boost campaign performance. A SEMrush 2023 study showed companies with accurate audience targeting can see a 40% higher conversion rate. Google’s guidelines emphasize the importance of comprehensive planning. Programmatic scaling encompasses multi –…