These days, smart search engine optimization (SEO) and automated ad tool pairing is key for online marketing. A recent SEMrush study looked at how well this pairing works. Businesses that use it get up to 30% more free search traffic than those using old methods. Moz also says pairing these…
Wondering if linear or programmatic TV works better for your next campaign? You’ve come to exactly the right place. A Statista study says linear TV market shares fell 20% in the last five years. Polaris Market Research has a new forecast, though. It says programmatic TV will grow from $11…
Want to get into the programmatic buying world? We have a new guide to help you out. McKinsey and SEMrush both say top programmatic dealmakers do better than their peers. People who use organized RFP templates close deals 40% more often. You can compare good and bad negotiation tactics to…
Want to make more money from your ads? We have a full header bidding guide to help you set it up. A 2023 SEMrush study found header bidding can help publishers raise ad revenue by up to 50 percent. Google also leads research on how well websites run. You’ll learn…
Most data-focused modern businesses run entirely on data. Building a data-focused marketplace takes a few key steps. You have to license data directly from its original owners. You need clear rules for how that data gets used. You also have to follow all official privacy rules closely. Experts like Gartner…
The global audio market will grow a ton in 2025. Right now, it’s still an untapped goldmine. People spend 31% of their time using audio, but only 9% of ad budgets go to it. That data comes from a WARC study. Triton Digital launched a2x, which is TargetSpot’s CRO tool.…