Brand safety is key in competitive online ad spaces. A 2023 SEMrush study looked into this topic. It found 60% of brand owners worry about bad ad placements. An IAS survey shared another important finding. Customers will stop supporting brands tied to offensive content. When thinking about brand safety, keep…
Wondering if linear or programmatic TV works better for your next campaign? You’ve come to exactly the right place. A Statista study says linear TV market shares fell 20% in the last five years. Polaris Market Research has a new forecast, though. It says programmatic TV will grow from $11…
Want to get into the programmatic buying world? We have a new guide to help you out. McKinsey and SEMrush both say top programmatic dealmakers do better than their peers. People who use organized RFP templates close deals 40% more often. You can compare good and bad negotiation tactics to…
Want to make more money from your ads? We have a full header bidding guide to help you set it up. A 2023 SEMrush study found header bidding can help publishers raise ad revenue by up to 50 percent. Google also leads research on how well websites run. You’ll learn…
Most data-focused modern businesses run entirely on data. Building a data-focused marketplace takes a few key steps. You have to license data directly from its original owners. You need clear rules for how that data gets used. You also have to follow all official privacy rules closely. Experts like Gartner…
If companies want better ad campaign results these days, they need to get good at running large automated ad sets. The modern ad space is really competitive. A SEMrush study found a clear trend. Companies that target their audiences correctly get a 40% higher rate of people taking the action…