) If you run digital ads, doing well in ad auctions is super important. The ad market is really competitive right now. A 2023 study from SEMrush found 63% of successful advertisers use auction insights reports. Top tools like SEMrush and Google Ads give you key info to improve your…
Wondering the best way to invest in connected TV ad programs? GroupM estimates global ad spending will pass $1 trillion per year in 2024. That milestone is coming a full year earlier than expected. The booming popularity of connected TV ads is driving this growth. Studies from Polaris Market Research…
These days, businesses have to follow strict digital ad privacy rules. That means handling GDPR cookie pop-ups and CCPA opt-out tools correctly. A 2023 SEMrush study found the digital ad targeting field is growing fast. But this industry also faces really strict data privacy regulations. Official U.S. government and school…
Right now, the digital ad market is really competitive. Using AI for automatic ad bidding helps you come out ahead. A 2023 study from SEMrush found key data on this trend. Businesses using AI ad bidding run their campaigns up to 30% more efficiently. Big industry tools like Google Analytics…
Private marketplace ad deals matter a lot to advertisers. Most want top ad spots on the internet right now. A 2023 SEMrush study and 2023 eMarketer report shared key findings. These deals get more people to interact with ads than other options. They also have 35% more ad use than…
Want to get more out of your ad budget and make ads work better? Recent Boston Consulting Group research points to a simple solution. Ad contracts called programmatic guaranteed, or PG, cut time spent on ad work. Publishers can save up to 29% of their time on ad tasks. Ad…