Want to make successful LinkedIn ads? This full guide on running them is a must-read. A 2023 SEMrush study says up to 60% of LinkedIn ads fail their first review. They get turned down because they don’t follow the site’s rules. These tips will help you make sure your ads look great. We’ll talk about content you can’t post, how approval works, and what to do if your ad gets rejected. All our advice comes from US sources like SEMrush and AdEspresso. Our tools that help ads follow site rules come with free installation. We also guarantee you’ll get the best price for them. Don’t use fake or rule-breaking copies of these tools, or you’ll miss out on LinkedIn’s premium ad spots.

Ad policy compliance

You might not know this. The main reason most ads get rejected on sites like LinkedIn is breaking official rules. Marketers who want successful ad campaigns need to understand these rules. They have to follow them to make their campaigns work well.

Common reasons for policy violations

Violating content policies

LinkedIn has strict content rules. These rules keep the site welcoming and safe for everyone. Info [1] says hate speech is not allowed on the platform. Content that discriminates by race or ethnicity is also banned. This rule covers certain types of ads too. Ads that push violence, graphic material, or child exploitation are banned per info [2]. You should check your ad content closely before you publish it. Automated content moderation tools can help catch these rule breaks. Industry Tool recommends using these handy tools.

Misleading or false claims

Lying or stretching the truth in ads is a serious rule break. People can make false claims about a product’s quality, how well it works, or even where it comes from. A 2023 SEMrush study found false ads lead to fewer people buying what’s being advertised. Double-check every claim before you publish your ad. Make sure all your claims are backed up by solid, real data.

Poor – quality landing pages

Bad landing pages often break ad rules. Most people don’t even notice this issue. A landing page might not work right on different devices. It could have links that don’t open at all. It might also load really slowly for visitors. Any of these problems can cause your ad to get rejected.

1. Ensure your landing page loads quickly.
2. Check for broken links and fix them.
3. Make sure the page is mobile – responsive.

Strictly enforced violations

LinkedIn is really strict about certain types of rule breaks. Ads that deny equal, fair access to housing are not allowed. That rule also covers access to school, loans, jobs, and other opportunities. Ads for illegal services, products, or activities are also banned. All ads have to follow any laws that apply to them. Any ad promoting illegal products or actions gets rejected right away. This standard is a common benchmark for the whole industry. Stay up to date on all legal rules that apply to your business. Always make sure your ads follow all those required rules.

Determining false or misleading claims

It can be hard to tell if a claim is true or false. LinkedIn will take down specific statements shared as facts. These statements are clearly false, misleading, or could cause harm. This guidance comes from source Info [6]. For example, say an ad claims a product cures a certain disease. If there’s no scientific proof to back that up, it is a false statement. When you share your own claims, always use trusted sources and stats. You can use a fact-checking tool to check if your claims are correct. Key Takeaways.

• Look over your ads for any content that’s not allowed. This includes stuff like discrimination or hate speech.
• Don’t lie or trick people with your advertisements. If you make a claim in an ad, you have to back it up. Use real, solid facts to support what you say.
• Make sure your landing pages are set up the right way. Their design should be nice and high quality. They should load really fast when people visit them. None of the links on these pages should be broken.
• You can avoid strict penalties pretty easily. Just stay up to date on LinkedIn’s official policies. You also need to keep up with all current legal requirements.

Prohibited content guidelines

You might not know about the rules for running online ads. Breaking these rules can get your account restricted. It can also make your business lose a lot of money. A 2023 study from SEMrush looked into this. It found companies that ignore platform rules see their ad performance drop by 30%.

Illegal products, services, and activities

LinkedIn has clear rules for what ads it allows. You can’t run ads for illegal products, services, or activities. Content that helps people access illegal goods is also banned. Even content that only tries to sell these items is not allowed. For example, LinkedIn will take down ads for fake designer goods. Look up local and international laws before you make an ad. You can use automated tools to scan your ad for legal problems. Copyscape suggests using its service to make sure you follow the rules.

Equal – access denial

Some types of ads are completely against the rules. These are ads that block equal access to important things. Those things include school, housing, loans, and job promotions. For example, an employer might post a job opening on LinkedIn. They only show the post to people of one specific gender. That kind of ad is not allowed. Here’s a quick helpful tip for people making ads: Make sure your ad’s message includes every group of people. Don’t hint that you’re treating some groups unfairly. Your whole marketing team should learn the equal access laws. They also need training to make fair, unbiased ads for everyone.

LinkedIn affiliation misuse

You can use the word “LinkedIn” in your ad writing. You just can’t make it seem like LinkedIn supports or partners with you. Claiming you have “LinkedIn-approved business solutions” without permission is one example of misusing the name. Here’s a quick helpful tip: Go over your ad writing two times. Make sure you don’t make false claims about being connected to LinkedIn. You can only mention a partnership with the site if you have real proof it exists.

Adult content

It’s against the law to post adult content that includes hate speech. This covers content that discriminates based on gender, race, religion, or ethnicity. Ads with hate speech targeting a specific religious group are removed. Here’s a useful pro tip: Have multiple members of your team review ad copy for banned adult-related content.

Violation of user – related policies

Your LinkedIn account might get suspended if you break its user rules. Common rule breaks include using fake info on your profile. Sending way too many connection requests also counts. Using bots or automatic tools for your account is not allowed. Sending spam or annoying unwanted messages is against the rules too. LinkedIn bans making multiple fake profiles to make an ad show up more often. A quick helpful tip: Check your LinkedIn habits regularly. Make sure everything you do follows the site’s user rules. If you need to use auto tools, only use ones LinkedIn approves.

Harassing and harmful content

Harmful, harassing, or untrue content is never allowed. Banned content includes pushing people to be violent, sharing child abuse photos, or lying. LinkedIn recently took down an ad from a company. The company lied about how well its new software works. Always double check that all your claims are accurate. Ask a lawyer to look over the content of your ad. This will make sure it has no false or harmful information.

Billing and law – compliance

You have to follow every law that applies to you. That includes rules for what you can and can’t advertise. Financial advisors are hurrying to follow new SEC marketing rules. They also need to make sure their LinkedIn ads follow these rules. Here’s a helpful pro tip: talk to a lawyer. They will make sure you understand the laws covering ads and billing. You have to keep records of every advertising campaign you run. You need these records for audit purposes. Those are the key takeaways.

• LinkedIn has strict rules for content you aren’t allowed to post. If you don’t follow these rules, there are clear consequences. The site could restrict your account, or delete any ads you’ve shared.
• Companies need to look over their ads closely. They can’t use ads to push illegal products. They also have to make sure their ads don’t break any user rules.
• Sticking to ad rules needs regular checks and training. We have a LinkedIn ad checker you can use. It lets you make sure you’re following all the guidelines.

Approval process

You might not know many ads get rejected by sites like LinkedIn. They get turned down because they don’t follow the platform’s rules. Advertisers should learn how the ad approval process works. This helps make sure their ad campaigns run smoothly without issues.

Submission

It’s really important to get every detail right in your LinkedIn ads. Every piece of info counts, just like when you apply for a job on LinkedIn. Double check that the ad matches your brand before you hit submit. Ask yourself if the ad’s idea is true to what your company is all about. Make sure it supports your other brand work instead of clashing or holding it back. Make a quick checklist before you submit to spot any mistakes.

Review time

LinkedIn ad review times can vary a lot. A 2023 SEMrush study looked into these wait times. It found average waits range from a few hours to two full days. Small businesses promoting new services may wait 48 hours for approval. AdEspresso has a tip to cut down these review times. They recommend using tools that make ad submission simpler.

Approval standards

Editorial quality

How good your editing work is matters a lot for getting approved. Your content should be clear, short, and interesting. Don’t use fancy insider words that confuse your readers. If you explain fintech products simply to regular everyday people, your ads will be much better. One quick helpful trick: Ask someone outside your company to read your writing. That will give you a whole new point of view.

Compliance with policies and agreement

Right now, professional advisors are rushing to follow new SEC marketing rules. All LinkedIn users have to follow the site’s full set of rules and agreements. You may need to train your staff on search engine marketing policies. You can use automatic tools to check you’re following all rules. You could also review how your team puts together new ads. None of these extra policies are approved by LinkedIn. LinkedIn will not approve any ads that promote violence.

Content requirements

LinkedIn has really strict rules for all content on its site. If someone shares a lie, misleading statement, or harmful claim as fact, LinkedIn will take that post down. The site also has strict rules for ads run on its platform. Any ad that blocks equal access to education, housing, or credit is not allowed. Ads that limit fair chances at jobs or career growth are banned too.

• Authenticity: Ensure all claims are verifiable.
• You can’t discriminate against other people, ever. Don’t use or share any kind of hate speech. You also shouldn’t post content that targets people unfairly. That includes targeting others for their gender, race, religion, or ethnicity.
• You can’t post ads for anything that’s illegal. That includes illegal services, products, and activities. These kinds of ads are never allowed.

Restricted or rejected ads

If your ad gets rejected or restricted, you can appeal the decision. First, make sure you understand why it was turned down. Fix small issues, like a wrong fact, then resubmit it. If your ad uses a stat without naming its source, add the source to fix the problem. You can use our ad status checker to track how your appeal is going. Those are the key takeaways.

• LinkedIn has a standard process for approving submissions. First comes the step where you turn in your materials. Then there is a set review time while they check your work. They follow very strict standards to decide what gets approved.
• Make sure your ad is really good quality. You also have to follow all the official rules that apply to it.
• If your ad gets restricted or turned down, you should first figure out why it happened. Then you can fix any errors that led to the problem.

Creative review checklist

A 2023 study from SEMrush found a key fact about LinkedIn ads. 60% of these ads fail their first creative review. They get rejected because they don’t follow the platform’s rules. This stat shows we need a simple checklist to use when making LinkedIn ads.

Authenticity and brand fit

Here’s a useful pro tip for making LinkedIn ads. First, check if your ad idea fits your company well. Is your idea true to what your business is really like? Does it support your other brand work, or cause conflicts? It should never hold your brand back. You should also ask how authentic the idea feels to your target audience. If a tech company is advertising a software product, its ad words and pictures need to match its innovative brand image. Ads that don’t match your brand don’t build trust with viewers. These inconsistent ads usually get much lower engagement rates. Strategies certified by the Google Partner program have a key focus. They say brand consistency across all ad campaigns is really important. This consistency makes the experience better for people viewing your ads. Follow these steps to make sure your ads feel authentic.

• Read through all the brand’s written content first. Double check that its tone matches the brand’s usual vibe. It should sound exactly like how the brand normally talks.
• You can easily tell if something lines up with a brand. Just look at its visual features first. These include the brand’s colors, its logo, and other items tied to that brand.
• Make sure the promises in an ad match your brand’s values. Ads that use your brand’s usual words or style feel more real. This tip comes recommended by standard industry advertising tools.

Key elements testing

Good marketers know testing your work regularly is really important. They are always testing headlines, images, and attention-grabbing hooks. For each creative piece you make, test 3 to 4 different versions for your audience groups. Each version needs one key unique creative detail to set it apart. A business selling project management software to other companies could test different headlines. They might try “Streamline your Projects With Our Tool” or “Increase Project Efficient Today”. There’s a common industry benchmark for how well this works. A well-tested ad can get up to 30% more clicks than one that’s never tested. LinkedIn has A/B testing tools to help you with this work. These tools let you see how different parts of your ad perform for viewers. You can figure out which mix of elements works best for your audience. Heatmaps are another great tool to track how users act. They help you make choices based on real user data.

Print ad – related elements

Pay extra attention to the design and text parts of your LinkedIn ads. Use the checklist to check your full plan or one specific feature. Don’t forget to look at things like logos, drawings, posters, and website design. If your ad has a button or link leading to your website, make sure your site works well on phones. It should also be easy for all visitors to use. A digital marketing company ran a study on this. It found 70% of people will leave a site right away if it works badly on phones. Here is a checklist for the technical parts of print ads.

• Check every single image you have first. Make sure each one is high quality and sharp. All of them need to have clear, crisp resolution.
• Check every link you’ve put in your work. Make sure each one leads to the right page.
• Make sure your font style and size are easy to read. You can use our Ad Design Analyzer to see if all parts of your printed ad meet industry standards.

LinkedIn ads audit – related

Most LinkedIn ads have the same five common mistakes. These mistakes make the ads perform really poorly. The errors include bad targeting and breaking content rules. You can’t run ads that deny equal access to education, housing or credit. They also can’t limit equal access to jobs or career chances. Let’s walk through a simple ROI calculation example. Say you spend $1000 on a LinkedIn ad campaign. That campaign ends up bringing you 50 total leads. The average long-term value of each lead is $200. Your potential total return is 200 multiplied by 50. Here’s a quick useful pro tip for you. Check your LinkedIn ads regularly to spot policy violations. Fix those issues as soon as you find them. This lets you keep running your ads without problems. It will also make your ads work a lot better over time. Key takeaways.

• Make sure every single one of your ads is totally honest and real. They should also line up perfectly with what your brand stands for overall.
• Test the most important parts of ads often. Doing this helps you make those ads work better and better over time.
• Pay attention to the printed parts included in ads. Taking the time to do this helps make the whole experience better for all users.
• Check your LinkedIn ads regularly. Make sure you aren’t breaking any of the site’s official rules. You should also make sure the ads give you the best possible return on the money you spend.

Policy violation appeals

Have you noticed many people running LinkedIn ads run into rule issues? A lot of them face these problems at some point during their campaigns. A 2023 SEMrush study looked at ad rejections across all platforms. It found around 20% of all rejected ads get taken down for breaking rules. Don’t give up hope if your LinkedIn ad gets flagged for breaking a rule. You can appeal that decision if you think it’s unfair. First, make sure you understand why the ad was flagged. The rejection notice usually comes with a clear, detailed explanation. Common violations include hate speech, unfair discrimination, or false product claims. Let’s use a simple example to show how this works. A local company once had their ad rejected for making a false claim. They said their product was “100% approved by doctors” but had no proof of that. Instead of giving up right away, they chose to file an appeal. Here’s good advice if you ever need to appeal a rejection: gather all the proof you need to make your case. You can use research, personal statements, or official certifications to back your case. If your ad was rejected for saying it meets an industry standard, attach the right certificates to your appeal. You can always file an appeal if you think your ad was flagged by mistake.

1. First, log into your LinkedIn account. You’ll find the ad that was rejected there.
2. If you get a rejection notice, you can usually appeal it. The option to appeal is really easy to find. It usually sits right near that rejection note you got.
3. When you write your appeal, explain why you think the decision is wrong. Back up your claim with facts and clear proof. For example, say your ad gets flagged for content you think doesn’t break any policies. Name that exact policy, then describe how your ad follows it.
4. Wait patiently while LinkedIn reviews your application. This process can take some time. The best approach is using a Google Partner certified strategy. This strategy should follow all official LinkedIn Ad Policy rules right from the start. It lowers your chance of breaking the policy, so you won’t need to file an appeal later. SEMrush recommends keeping a checklist for ad content reviews. This helps you spot possible problems with your ads early on. Your checklist must cover every type of forbidden content. For example, it should flag ads that deny equal access to education, housing, credit, jobs, or other opportunities. Always double-check your ads to make sure they meet all policy requirements. Key Takeaways.

• Before you appeal a violation, make sure you know why you got it.
• Gather evidence to support your appeal.
• LinkedIn has an easy step-by-step guide you can use.
• Make a checklist for creative reviews. This will help stop future rule breaks. Test results can be different from each other, so it’s important to keep up with LinkedIn’s latest ad rules.

FAQ

What is LinkedIn ad policy compliance?

The ad industry has a term called LinkedIn Ad Policy Compliance. It means you follow all the official guidelines and rules LinkedIn sets for people running ads on the site. You need to avoid any content that is banned from the platform. Banned content includes false claims and harmful hate speech. Sticking to these rules helps your advertising campaigns do well.

How to ensure your LinkedIn ad complies with prohibited content guidelines?

First, look up local and global laws that apply to your product or service. Use automated tools like Copyscape to check for legal issues. Make a clear process for reviewing all your content. Industry experts recommend following these steps. They help you avoid both adult content and harassing content.

Approval process on LinkedIn vs other platforms: What’s the difference?

LinkedIn has its own approval rules, unlike some other platforms. For example, it has super strict standards for how well content is written. Ads can’t be full of confusing fancy terms, and they need a clear message. A 2023 study from SEMrush says LinkedIn’s reviews take a few hours to two days. Other platforms might take less or more time to review content.

Steps for appealing a LinkedIn ad policy violation?

Figure out why your advertisement got rejected first. Gather proof like research findings or official certificates. Log into your LinkedIn account. Look for the appeal option near your rejection notification. Explain fully why the rejection decision is incorrect. LinkedIn will review your appeal. You can find the full process for submitting a policy violation appeal in the [Policy Violation Appeal] section.