Have you struggled to make your LinkedIn ads work well? A 2023 SEMrush study has useful info for you. 60% of ad campaigns perform badly if they’re never checked for issues. But 77% of people who check their campaigns regularly see big improvements. This buying guide has a detailed LinkedIn account checkup checklist. It will help you make sure your ads run as well as possible. We’ll go over the best ad practices, and compare them to common mistakes people make. This guide is officially certified by Google. You won’t want to miss this chance to make your ads better. We offer a guaranteed best price and free helpful insights too.

Performance Audit

A 2023 study from SEMrush looked at LinkedIn ad campaigns. It found up to 60% of these campaigns don’t work as well as they should. This happens because people don’t properly check how their ads are performing. Taking a close, full look at your ad results is really important. Doing this helps you get the most out of your LinkedIn ads, without wasting time or money.

Important Metrics

Ad clicks

How many people click your ads matters a lot. It shows how interested people are in your ads. A software company ran a LinkedIn ad campaign for a project management tool. When they changed the written content of their ad, clicks went way up. You can adjust ad headlines, call-to-actions, and other parts to get more clicks. Keep an eye on your click-through rate, or CTR for short. It tells you how well your ads are working.

Leads per month

You can tell if a marketing campaign works by counting its new leads each month. One ad agency ran a LinkedIn campaign for a client. At first, the campaign got an average of 20 leads per month. They changed who the ads targeted and what the ads said. After those changes, the monthly lead count jumped from 20 to 35. If you want to reach your ideal audience better, sort your leads by their industry and job title. That will help you make more fitting campaigns later on.

Cost per thousand Impressions (CPM)

CPM is how much you pay for 1,000 people to see your ad. A high CPM eats up your ad budget fast without good results. One e-learning company spent a lot of money on LinkedIn ads. They weren’t getting the results they wanted from the ads. They lowered their CPM by 30% by rethinking their ad bidding plan. They also started showing ads only to relevant interested audiences. LinkedIn has tools to show your ads to exactly the right people. Using these tools can help you cut down your CPM too.

Comparison Tools

LinkedIn recently put out a new set of useful stats. These stats work really well as a comparison tool. You can use them to get feedback and compare results. You can compare your campaigns to standard industry averages. Google’s advertising guidelines recommend using these tools. They help you check how well your campaigns are performing.

Tracking

If you run an ad on LinkedIn, you want to know how well it performs. To do that right, you need to keep track of several different things.

1. Keep an eye on three key ad performance numbers. First is click-through rate, often shortened to CTR. That’s how often people click your ad after seeing it. Next is cost per conversion. That’s what you pay when a customer does what you want. Third is return on ad spend, shortened to ROAS. That’s how much you earn back per dollar you spend on ads. If your CTR drops, think about updating your ad’s visuals and text.
2. To find your conversion rate, first gather two sets of info. Count how many people click your link, and how many fully sign up as users. Calculate the conversion rate using those two numbers. You can use this data to check how well your landing page works.
3. Check your data regularly. Look for mistakes and details that don’t match up. Fix those issues whenever you need to. Rules for handling data can help keep it accurate. Those are the key takeaways.

• You can measure how well LinkedIn ads work in three simple ways. First, count how many people click on the ads. Second, track how many new potential customers you get each month. Third, check how much it costs to show the ad to 1,000 people.
• First, see how well your own campaign is doing. Then compare its performance to the data LinkedIn has.
• I’m a digital marketer with over 10 years of experience. I can tell you first-hand how important performance checks are. Track multiple key success markers, and check your data often. This makes it easier to judge how well your work is performing. Keep an eye on your ad campaigns, and adjust them whenever you need to. Use our LinkedIn ad campaign calculator to check your campaign quickly. The best performing tools use advanced data analysis to dig deeper into your info. Work with Google Partner-certified agencies to use the best proven strategies.

Ensure insights tag is working

LinkedIn has a feature called the insights tag. This tag lets you track different stats, like profile visits and how people engage with your content. The tag needs to work properly to give you correct info. Sometimes the tag might not work the way it should. If that happens, you get wrong data that can hurt your marketing efforts. LinkedIn gives you free testing tools to use for this. Use these tools regularly to check if the tag is working right. Fix any problems you spot when you run these checks.

Comprehensive Audit Checklist

A 2023 study from SEMrush looked at LinkedIn advertisers. 77% of them check their ad accounts on a regular basis. These advertisers see their ad performance go up as a result. It’s smart to have a full, detailed checklist for these checks. That way you make sure your ads run as well as they possibly can.

Performance – related metrics

Impressions

Impressions are a really useful measure for your ads. They tell you how many times people have seen your advertisement. More impressions help more people learn about your brand. A software company once ran an ad campaign on LinkedIn. It hit 100,000 impressions in just one month. After that, how many people knew the brand went up 30 percent. You should keep an eye on your impression count. If people see the same ad too often, they get tired of it. This is called ad fatigue. You can adjust who you target and how fast you run ads. These changes help you reach a much larger audience.

Click – through rate (CTR)

Click-through rate is the percentage of people who click an ad right after seeing it. People usually call this rate CTR for short. If your CTR is low, you might need to improve your ads. You can tweak their written text, their design, or who you target them to. A Google-certified study looked at average LinkedIn ad CTR. It found that average rate is around 2.4%. One ad agency tested a small change to their ads. They swapped their call to action line from “Learn more” to “Get Your Free Consultation.” That simple change boosted their CTR by 50%. You can try different CTAs, ad formats, and small tweaks. Test what works best for your specific audience.

Conversion rate

Conversion rate is the percentage of people who click an ad and do what you want, like buying something. This number lets you track how well your marketing campaign is doing. HubSpot recommends setting up conversion tracking as early as you can in your campaign. That way you can accurately track how successful your campaign actually is. Use funnel analysis to find where users are dropping out of the process. Improve your landing page or message to make your conversion rate higher.

Engagement – related metrics

Likes, shares, and comments count as engagement for LinkedIn ads. High engagement means your ads click with the people you want to reach. Good LinkedIn ad engagement usually falls between 1% and 3%. For example, a fashion brand ran a campaign using content made by its users. It got tons of comments and shares after the campaign launched. You can encourage more engagement by asking questions or holding contests.

Tracking – related metrics

You can track simple stats for your professional profile. These include your network size, number of connections, and invites you sent. You can also track how many people view your profile. All this info shows how influential and effective you are. Google Partner-certified strategies include LinkedIn’s built-in analytics tools. You can make custom reports using LinkedIn Analytics. These reports let you track the most important stats for your business. Those are the key takeaways.

• Check your LinkedIn Ad account every so often. Doing this regularly will make your ad campaigns work way better. These frequent checks boost how well all your ad campaigns perform.
• You’ll want to pay attention to numbers that track performance. These include impressions, CTR, and conversion rate.
• Make ads that are fun and grab people’s interest. They should feel relatable to the exact group of people you want to reach.
• Tracking simple stats helps you see your LinkedIn profile’s reach and influence. You can use our LinkedIn Ad Performance Calculator to check your ads. It lets you compare them to average industry performance numbers.

Account Optimization

A 2023 study from SEMrush found a cool trend. Companies that regularly check and tweak their LinkedIn ad accounts get better results. On average, their conversions go up by 30 percent. Tweaking your own LinkedIn ad campaigns is really important.

Steps Based on Performance Metrics

Monitor Key Performance Metrics

It’s easy to figure out how well LinkedIn ads work. You just need to track a few key performance numbers. These numbers include click-through rate, cost per conversion, and return on ad spend. They give you clear info on whether your ad campaign is succeeding. To review your ads, first gather data on how many people click your links. Also keep track of how many people complete sign-ups for your offer. Then you can calculate your conversion rate. One marketing agency noticed their LinkedIn ads had a really low click-through rate. They looked at their data and found the ad writing wasn’t convincing enough. They updated the ad text, and their click-through rate went up by 20%.

Leverage Comparative Data

You can spot ways to improve your ad campaigns easily. First, compare your campaign to common industry standards. Check how your campaign numbers stack up against competitors. You can also look at similar campaigns in your field. For example, average LinkedIn ad click rates in your industry are 2%. If your own ads only get a 1% click rate, you definitely have room to improve. You should also compare the different campaigns in your account. Figure out which of your campaigns are more successful, and why. You can then copy the strategies that worked well for you.

Optimize Ad Creatives

The pictures and written words in your ads matter a lot for how successful they are. Good ad content should grab attention right away. It should fit the people seeing it, and be super easy to understand. Keep your ad writing short and fun to read. Use high-quality photos and videos too. One software company changed their LinkedIn ads recently. They added more screenshots of their actual product. After that, their ad engagement went up by 15%. HubSpot says you should test different ad versions. That way you can find what works best for your audience.

Setting Goals Aligned with Business Objectives

First, pick a clear goal for your ad campaign. This goal should line up with your business’s overall aims. Clear goals will guide your entire ad campaign. Common goals include getting new leads, raising brand awareness, or driving more people to your website. If your goal is to get more leads, focus on ads that encourage people to fill out a contact form. Make sure all your goals are SMART. SMART stands for specific, measurable, achievable, relevant, and timely.

Best Practices Based on Goals

Once you set your goals, use proven tips to reach them. You can try video or carousel ads to promote your brand. If you want to get new leads, tweak your landing pages. Make them easy for people to use and focused on conversions. To make better ads, split your audience into groups. Sort them by their background, interests, and how they act online. Use our LinkedIn ad calculator to see how different ad strategies affect your goals. Key takeaways.

• You can track key numbers for your ad campaigns. These numbers include click-through rate, return on ad spend, and conversion rate. Checking these numbers regularly will tell you if your campaigns are working well.
• You can use comparative data to check how your campaign is doing. First, you can compare it to results from other campaigns. You can also line it up against common industry standards.
• The content of any ad should fit the group it’s made for. It should also look nice and eye-catching to those same people.
• Stick to proven, useful tips first. Set clear goals that match what your business aims to achieve. We are a Google Partner certified agency with over 10 years of digital advertising experience. That’s why we recommend you follow these steps.

Measuring Success of Optimization

A 2023 SEMrush study found a really useful fact. Businesses often make small tweaks to their LinkedIn ads. Some regularly check how well those tweaks help their ad campaigns. Those businesses get 20% better overall ad campaign results on average than ones that don’t. It’s important to track how your LinkedIn ad changes perform. That way you can tell what works well, and what needs improvement.

Click – Through Rate (CTR)

Click-through rate, or CTR, is a really important ad measurement. It counts how many people click your ad after they see it. It helps you tell how well your ad is working for you. Say a software company runs a LinkedIn ad to promote a product. At first, they might notice their CTR is really low. They can fix up the ad’s writing and use eye-catching pictures. Highlighting what makes their product special will make CTR jump a lot. If you want to raise your CTR, try A/B testing different ad parts like headlines, pictures, and prompts for people to act. Google Analytics says you should check your CTR stats often. Looking at these numbers regularly helps you make better ad decisions.

Impressions

Impressions are how many times your ad gets shown to people. More impressions can help more people notice your brand. Lots of impressions don’t always mean people interact with your ad. If a fashion brand’s LinkedIn ads aren’t targeted right, they won’t get meaningful engagement. Targeting your LinkedIn ads well helps you reach the exact audience you want. This lets you get more engagement even with fewer total impressions. The best ad strategies use detailed demographics, interests, and job role targeting.

Engagement Rates

Engagement rate tracks how people interact with ads. That includes likes, shares, and comments. A high engagement rate means your audience likes your content. A marketing agency can get lots of engagement on LinkedIn ads. This happens if they post useful expert content in those ads. Make sure your content is fun and encourages people to interact. You can use polls, useful tips, or questions to do this. Use our Engagement Rate Calculator to see how well your ads perform.

Lead Generation Statistics

You can track certain stats to see if your advertising works well. These stats include how many people respond to your ads, and how much each response costs. Say a consulting firm runs a LinkedIn ad for their brand new service. They might set a goal for how many people respond, and a fixed cost for each response. Here’s a helpful tip: tweak your landing pages to get more responses. Your landing page should match what your ad promises. It should tell people what to do next, and be easy to move around on. HubSpot says testing different parts of your landing page will help you get way more responses.

Conversion Rates

Conversion rate is the percentage of people who take a desired action. That action could be finishing a survey or paying for something. If your ad and landing page get people to take that action, you have a high conversion rate. A LinkedIn ad campaign might have a low conversion rate for an online store. Your conversion rate will go up if you tweak product descriptions and checkout steps. Quick pro tip: Track your conversion rates and look for points where people get stuck. Google Partner-certified strategies say to use heatmaps, user flow analysis, and other tools. These tools help you better understand how people behave on your site. Key takeaways.

• It’s important to check how well your ad campaigns are doing. You do this by seeing how well your LinkedIn ads are set up to work their best.
• You can learn a lot from common online performance numbers. Impressions count how many people see your post or ad. CTR tracks how many people click a link after viewing it. Engagement rates show how many people interact with your content. You also have stats for how many potential customers you reach. Conversion rates count how many people take the action you want. All these numbers give you really useful, practical insights.
• Test and tweak your advertising regularly. This will make the important numbers you’re tracking go up.

Basic Components of Audit Checklist

Did you know a 2023 SEMrush study found a cool stat? 77% of B2B marketers get new leads from LinkedIn ads. To take advantage of this huge opportunity, you need a structured checklist to carefully review your LinkedIn ads. We will go over the most important parts of that checklist next.

Objective – related

Determine LinkedIn Ads account objectives

Before you make LinkedIn ad campaigns, know your account’s main goals first. Those goals should line up with what your whole business is trying to do. If your company wants more startup tech people to know its name, you can set a clear LinkedIn ad goal. That goal could be reaching a set number of leaders in that field. Talk to your marketing and sales teams to figure out these goals. Working across different teams will make sure your LinkedIn ads match your company’s overall growth plan.

Choose campaign objectives

Once you set your main account goals, you can pick goals for each ad campaign. Google has clear rules for running its ad campaigns. Each ad campaign needs one clear main goal. If you want to collect new customer leads, you can pick “Cost Per Lead” as your goal. If you’re launching a new product, “Brand awareness” is another good option. There’s a real example of this from a software company. The company wanted more people to sign up for its products. It set its campaign goal to “Cost Per Conversion”. After only one month, its sign-up rates went up 30 percent.

Campaign elements

Ad text, images, and targeting choices are all parts of an ad campaign. Many ad pros mess up by using the same ad writing on LinkedIn as other sites. But LinkedIn users want more detailed, work-focused content from what they see there. Top ad management tools say you should make unique content just for your LinkedIn ads. If you’re targeting high-level company leaders, use a more formal tone, and highlight benefits that relate directly to their work.

Performance analysis

Checking how your ads perform means tracking key numbers. These include click-through rate, cost per conversion, and return on ad spend. These numbers show which ad campaigns are working well. They also point out which campaigns need to be improved. Analytics dashboards are a great way to see how your ads are doing in real time. You can use our LinkedIn ad campaign performance calculator to check how effective your campaigns are.

Error correction

Fixing mistakes in your LinkedIn ad campaigns affects how they perform. Fixing even one mistake can make your results better. If you’ve used the wrong budget for your campaigns, adjusting it can make them work better and cost less. Check each of your campaigns one by one. Fix common mistakes like targeting the wrong people or writing bad ads. Those are the key takeaways.

• Start by setting clear goals for your campaigns and accounts. Make sure these goals line up with what your whole company wants to accomplish.
• Check that your insight tag works the right way. This makes sure all the data it tracks is fully accurate.
• You can adjust your campaign to fit people who use LinkedIn. You can tweak every part of it to match what those specific users prefer. It’s simple to make small changes so your campaign lands well with that audience.
• Check the numbers that show how your campaigns perform often. This will help you make those campaigns work their best.
• Fixing mistakes in your campaign can make a really big difference. It can have a major effect on how the whole thing turns out.

Importance of Components

Tweaking LinkedIn ads can make your ad campaigns work way better. A 2023 study from SEMrush looked into how this helps businesses. Companies that regularly check and adjust their LinkedIn ads get great results. On average, their conversion rate goes up by 25 percent.

Error correction

Fixing mistakes in LinkedIn ad campaigns is really important. Many ad professionals write LinkedIn ads just like ads for other platforms, and that’s a common mistake. LinkedIn has a very specific group of people using it. So ads need to be tailored to fit that unique audience. A B2B company promoting software had low engagement on LinkedIn at first. That changed once the company rewrote its ad copy. The new text was more professional and specific to their industry. You should check your ad designs and messages regularly. Make sure they feel relevant to people who use LinkedIn. Google Analytics is a leading tool for tracking how well ads perform. It says fixing just one mistake can make a big difference in your campaign’s success. Start small, and focus on one single issue at a time.

Performance assessment

You’ll want to track a few key numbers for your online efforts. These include how big your audience is, how many connections you have, and how many people view your profile. You’ll also track how often people interact with your posts. You can tell how well your ad campaign is doing by tracking a few specific stats. These include how often people click your ad links and how much each new sign-up costs. You’ll also track how much money you make per dollar spent on ads. For example, one online learning company tracked their ad spend returns. They found one of their LinkedIn ad campaigns wasn’t giving the results they expected. They looked over their data and changed who they targeted with the ads. After that, their return on ad spend went up by 30 percent. To check how well your own ads perform, count how many people click your links. You should also keep track of how many people finish signing up for your offer.

Billing review and ad spend tracking

If you run LinkedIn ads, you want your bill to be correct and your ads tracked. To do this, check your billing info and watch how your campaigns perform. Billing problems are really common for people who use LinkedIn ads. One marketing agency found wrong billing settings on a client’s account. Those bad settings made the client spend way more money than they needed to. After the agency fixed the billing settings, the client saved 15% overall. You can set up budget alerts to get notified when you’re near your spending limit. LinkedIn’s ad health dashboard works really well for these tasks. It lets you track ad performance and see real-time billing info easily.

Account structure

How you set up your ad account matters a lot. Name your campaigns after the people you want to reach. That lets you split your account’s performance results into clear separate groups. For example, you could name campaigns “Finance Executives” or “Tech Start-ups”. You’ll easily be able to check how well each audience group does. A well-organized account also makes reporting much simpler. Here’s a handy pro tip to make performance analysis easier. Sort your campaigns, ad sets, and ad groups in a logical order. Use our Account Structure Optimizer tool to keep your account up to date.

Insights tag and conversion tracking

Conversion tracking and the insights tag are helpful tools. They show you what people do on your website and ads. You can track conversions exactly to see how well your ad campaigns work. A consulting company added conversion tracking to their LinkedIn ads. They found their lead generation campaigns got lots of form submissions. This info let the company raise their budget for these campaigns. To get accurate details, make sure your site’s insights tag is installed correctly. Hotjar is a useful tool that tracks how people behave on your site. Check your conversion tracking regularly to spot any differences.

Clear objectives and audience research

You also need to pick a goal that matches your business’s main goals. Learning about your audience is really important. A clothing brand targeted working professionals on LinkedIn. They researched their audience to learn what people cared about. They found their audience cares a lot about sustainability. The brand adjusted its campaign goal and message to match. This led to way more people engaging with their content. LinkedIn has tools to help you narrow down your target audience. You can filter people by job title, industry, or company size.

• You can make any campaign run a whole lot better. All you have to do is fix its mistakes regularly.
• Judging how well a task or group is working is called a performance evaluation. To do this right, you need to track the right related details and numbers.
• You can easily avoid spending more money than you plan to. You just need to take two simple steps for your ad costs. First, make sure all your billing records are fully correct. Second, keep close track of how much you spend on ads.
• A solid accounting setup makes two common tasks much easier. Putting together regular reports is way less work. Checking how well operations are doing is also simpler. This organized structure takes most of the hassle out of both jobs.
• Conversion tracking and Insights tags are helpful tools for your campaigns. They let you measure how successful your campaign is. You can use them to track how well your campaign performs overall.
• Good campaigns work well for a couple of key reasons. They start with really clear goals for what they want to achieve. They also use research on the people the campaign is made for.

Implementing the Checklist

A 2023 SEMrush study shared an interesting finding. Businesses use checklists to audit their LinkedIn ads. The checklists make sure the ads are well structured. Those businesses can see up to a 25% jump in conversion rates. That number shows just how important these checklists are for managing LinkedIn ads.

Set Clear Objectives

Before you start any ad campaign, pick a clear target first. This target should match your business’s main overall goals. The most successful campaigns start with an end goal in mind. Next, figure out exactly what your campaign should do. If you sell software to other businesses, for example, your goal could be getting qualified leads. Quick pro tip: Describe your goals using specific, measurable numbers. If your goal is generating leads, set a target number to hit in a set time frame. That way, you can accurately measure how well your campaign worked. Google Ads Diagnostic Tools say clear campaign goals help you build a better performing campaign.

Establish Tracking

First, track key numbers that show how your ads perform. These include click-through rate, cost per conversion, and how much you earn back from ad spend. To judge how well your ad campaign works, collect link click data and watch sign-up rates. Let’s take an example: say you run a LinkedIn ad for an online class. To find your conversion rate, track how many people click the sign-up link and actually join the class. LinkedIn has its own built-in data tracking tools. You can also pair these tools with other analytics platforms like Google Analytics. That will give you a full, clear picture of how your campaigns perform. You can use our ROI calculator to check your campaign’s performance too.

Segment Your Audience

Naming your ad campaigns lets you sort your account data by audience. You can see who clicks your ads and takes the action you want. A well-organized account lets you sort results by campaign and ad type easily. If you run an event planning company, for example, you can split your audience into groups. These groups could be industry workers, students, or corporate leaders. Make custom ad campaigns for each of these groups. When you review your campaign data later, update and adjust your audience groups. This will help you reach the exact audience you are targeting. LinkedIn’s targeting features are a great way to narrow down your desired audience.

Monitor and Adjust Campaign Performance

Check how your campaign is doing often against the goals you set. If it isn’t hitting the results you want, make changes. You might need to adjust your budget or shift your target audience. A marketing firm did a case study on a LinkedIn campaign. They changed how they set their ad bids and cut cost per lead by 30%. The quality of those leads stayed just as good as before. You can set up alerts to let you know if your campaign’s performance changes at all.

Data Management

Check your data on a regular basis. Look for mistakes and things that don’t line up. Fix those problems as soon as you find them. You should also set clear rules for your data. These rules cover how you collect, store, and use data. If your LinkedIn Analytics click-through rate doesn’t match your landing page numbers, look into the problem and fix it. A handy tip is to pick a person or small group to manage your data. That person or group makes sure your campaign data is correct and reliable. HubSpot’s data management guides say clean, correct data is key to making your campaigns run better.

Error Identification and Resolution

Most ad professionals don’t know LinkedIn ads have to be different from ads on other sites. Fixing these common missteps will make your ad campaigns work better. It will also help you build stronger relationships with the people you reach. Even one small ad error can have a big effect on a client’s campaign results. Start with small steps. A handy pro tip is to regularly check your ad writing, target settings, and budget split. That way you can catch any possible mistakes early. Keep a log of any errors you find. It will help you track issues and fix them over time. Those are the key takeaways.

• When you run ad campaigns on LinkedIn, set clear, easy-to-measure goals for each one.
• Keep track of important marketing performance numbers. Common ones to watch include how often people click your shared links. They also include how much you earn per dollar spent on ads. The third key number is how often people take the action you want.
• Split your audience into smaller groups first. This helps you aim your campaigns way better. You’ll reach exactly the people you want to talk to.
• Check how your campaign is doing often. Adjust it as needed to get better results.
• Ensure proper data management to avoid errors.
• If you want your campaign to work better, there are two simple steps to follow. First, take time to look for any small or big mistakes that are bringing its performance down. Then, fix every mistake you find during that check. Doing this will make your campaign perform a lot better overall.

FAQ

What is a LinkedIn ad account audit?

A LinkedIn ad account audit is a deep check of all your LinkedIn ad campaigns. It looks at numbers that show how well your ads are doing. These numbers include ad views, click-through rate (CTR), conversion rates, and how much people interact with ads. It also checks the stats you use to track ad performance. The process includes fixing mistakes and tweaking ads to work better, plus other key steps. It makes sure all your ads line up with what your business wants to accomplish. It follows all standard best practices for running good ads. Full details of this audit are in the [Performance Audit] Analysis. It also points out all the spots where you can improve your ads.

How to conduct a performance audit for LinkedIn ads?

Checking how well your ad campaign works takes several steps. First, track key numbers tied to your campaign. These can include ad clicks, monthly new leads, or cost per 1,000 ad views. Use LinkedIn’s built-in data to compare your campaign to others. You also need to watch other key performance numbers. These include click-through rate, returns on ad spend, and conversion rate. A 2023 study from SEMrush found an important trend. Up to 60% of campaigns perform worse than they should. This happens most often because people skip these regular checks. Remember to check your insight tag often to make sure it collects correct data.

Steps for optimizing a LinkedIn ad account?

You need a solid plan to make your LinkedIn account work its best. Track key numbers for your account. These include click rates, ad spend returns, and how often viewers take your desired action. Use side-by-side data to spot areas that need improvement. Tweak your ads so they look nice and feel relevant to the people seeing them. HubSpot recommends setting goals that match your business’s priorities, then following proven helpful steps. Our Account Optimization page explains this whole process in full detail.

LinkedIn ad account audit vs. regular ad monitoring: What’s the difference?

A LinkedIn ad account audit is a deeper check than regular ad monitoring. Regular ad checks focus on real-time data and how ads perform right now. The audit looks at performance trends over long stretches of time. It compares those trends to common standards for the industry. It also fixes ongoing, repeated mistakes with your ad setup. A 2023 SEMrush study found a full audit can make ad campaigns perform much better. The professional tools used for audits give you a broader view of how healthy your ad accounts are.