This guide will help you get great at marketing on LinkedIn. A 2023 study from SEMrush has useful new data. Companies can get up to 30% more back from their spending using lead generation. They can also get 20% more back by sorting their accounts into groups. You can make your marketing even better with a few key methods. These include top-tier LinkedIn strategies, targeted ad campaigns, and smart management of multiple accounts. You should compare low-quality self-serve services that lack expert know-how against premium agency-run plans. Some select agency services qualify for a best price guarantee. They also come with free set-up support. Don’t miss out on these great opportunities.

LinkedIn account segmentation

Did you know a 2023 SEMrush study shared a useful stat? Companies that split their marketing audiences into groups can get 20% more back on what they spend. LinkedIn has a tool built just for sorting these audience groups. That tool is a really great resource for marketing work.

Definition

Segmentation based on common attributes

You can sort LinkedIn accounts by traits they share. Marketers group these accounts by common characteristics. These can include company size, location, revenue growth, or product interests. For example, a software company might sort its LinkedIn accounts this way. They split them into small to mid-sized businesses and large corporations. The company can then tweak their marketing messages to be more exact. When you sort accounts by company size, look up common industry standards first. These standards help you tell small and big companies apart in your field. You can note differences like what tech they use, how much buying power they have, and more.

Use for marketers

Splitting customers into separate groups is really useful for marketers. It helps them get to know their target audience better. They can make more focused ad campaigns with this info. First, they figure out what each unique customer group is like. Then they make messages that fit each group perfectly. For example, a marketing agency might design custom ads. Some are for clients who want digital branding help. Others are for clients who want social media management help.

Impact on company page ad analytics

Demographic segmentation and analytics data

One of LinkedIn’s most useful features is its stats about who follows you. These stats tell you key details about your target audience. You can learn where they live, how old they are, their gender, and what jobs they hold. The make-up of your audience heavily impacts your company page’s performance data. If you’re targeting young people who know tech well, your LinkedIn ads may work better at specific times of day. LinkedIn’s built-in analytics tools make it easy to gather this audience data. HubSpot says you should check this data often to make your ad campaigns work better.

Importance in LinkedIn marketing campaign

How well you target your audience makes account-based marketing campaigns succeed or fail. Splitting your LinkedIn accounts into clear groups is super important. First, split your customer base into different small groups. Sort them by basic traits, how they act, their profile, and what they like. This lets you build more effective, focused marketing campaigns. For example, a software company might sort customers by needs, preferences, and how much they’d pay. Then they can offer different product and pricing features for each group. This makes people far more likely to become paying customers. To check if your campaign is making good money, first look at conversion rates and ROI. You can also track engagement stats like comments, shares, and likes. These show how well your message clicks with each different group. Here are the key takeaways.

• LinkedIn sorts its user accounts into separate groups. It groups them using traits the accounts share. Common traits include how big someone’s company is. They also include where a person is located, and more.
• LinkedIn has info about the different kinds of people using its site. You can use this info to make ads on company pages work better. These ads show up on official LinkedIn company pages.
• To run good, targeted, efficient LinkedIn campaigns, you have to split your accounts into groups. We have a LinkedIn Account Segmentation Calculator you can use. It will help you tweak those groups to get better results.

Company page ad analytics

A 2023 SEMrush study covered LinkedIn ad best practices. 70% of marketers say choices based on data help LinkedIn ads succeed. If a company wants to get the most out of LinkedIn marketing, they need to understand their page ad performance data. That knowledge is essential for their marketing to work well.

Important metrics

Engagement – based metrics

Engagement metrics track how people interact with ads. They include likes, comments, and shares. A software company promoted a product on LinkedIn. It saw a huge jump in shares after adding a video. You can measure these metrics in two ways. You can select them as column views in your reporting dashboard, or export full reports (Info [1]). Use engaging content in your ads to increase interactions. Polls and quizzes are great examples of this content.

Traffic – related metrics

Traffic data tells you how many people get to your site from ads. You can tell if an ad works by tracking clicks, unique visitors, and total site users. An online store adjusted who its LinkedIn ads were aimed at. After that, its total website traffic went up by 30 percent. You can use UTM parameters to track traffic sources more exactly.

Exposure – related metrics

Exposure metrics tell you how many people saw your ad. They include two key measurements: impressions and reach. A clothing brand changed its ad’s targeting options. Its ad then reached more people who still cared about its clothes. LinkedIn’s analytics team says you should check these metrics often. Doing this makes sure your ads reach the people you want to see them.

Interaction between metrics

Different ad performance stats don’t work on their own. They all connect and affect each other. For example, lots of people interacting with your ad means more people will see it. That happens because users share the ad with other people. Those extra views can send more visitors to your website. If you understand these links, you can make your ad campaigns better. You might change the action you ask viewers to take. Do this if an ad gets tons of views but almost no clicks.

Prioritizing metrics

Picking the right metrics, or tracking numbers, lets you see if your ad campaign makes money. Watch engagement stats and site traffic to understand how users act. For example, one consulting firm prioritized ROI first. This let them cut useless ad spending and focus on campaigns that earned more. It’s a smart move to set clear metrics for your campaign early on. You can then look over results and make changes based on what you find. Those are the key takeaways for this topic.

• LinkedIn has special pages made just for companies. These pages have important built-in tracking stats. The stats cover three main kinds of information. First, they track how people interact with page posts. They also track how much traffic comes to the page. Lastly, they count how many people see the page overall.
• Figuring out how these connections work is really helpful. It will let you make your ad campaign as good as it can be.
• If you want your campaign to work really well, focus on key numbers first. These include conversion rates, ROI, and other similar stats. Putting these first will make sure your campaign is as effective as possible.
• LinkedIn’s analytics tools let you see exactly how your ads are performing. There’s a Google Partner-certified strategy for these LinkedIn company page ad analytics. This strategy helps companies understand their audiences better. It also lets them create much more successful ad campaigns.

Multi-account strategy on LinkedIn

A 2023 study from SEMrush has a clear finding about LinkedIn. Seventy-two percent of marketers who sell to other businesses like using multiple LinkedIn accounts. They say this approach helps them reach more people online right now. Lots of businesses are fighting for attention on the internet these days. Running more than one LinkedIn account helps you reach all kinds of clients. It also lets you make money from several different sources.

Initial steps

Defining goals for each account

You should set clear goals before making a multi-account plan. For example, a software company might use one account to find new potential customers. It might use a second account to help more people learn about its brand. You can tweak your posts and interactions to fit each account’s goal. Your goals should follow the SMART rule. That means they are Specific, Measurable, Achievable, Relevant, and Time-bound. You can track how each account is doing to see if it’s successful. LinkedIn’s built-in analytics tool says you should have separate goals for each account. This helps you use your time and money wisely, and see exactly what you gain from each account.

Connecting profiles to Linked Helper

Linked Helper is a tool that works with your LinkedIn account. It lets you link and manage multiple LinkedIn profiles easily. It handles lots of time-consuming tasks automatically. Those tasks include sending connection requests, messaging people, and interacting with their posts. Take a marketing company that manages several client accounts, for example. Using Linked Helper cut down their manual work a lot. It also boosted their daily outreach by 50 percent. You don’t want your account to get suspended, so follow one key rule. Be sure to read Linked Helper’s terms and conditions before you link any profiles. The best tools of this type have three really useful features. Those are super specific audience targeting, mass message sending, and detailed performance tracking. You can use Linked Helper’s dashboard stats to see how each linked account is doing.

Building strategies for client accounts

Grouping client accounts is the first step to making good plans. You can group them using traits you have already collected. These traits include company size, location, growth speed, total earnings, or what products they like. You can then make marketing plans for each separate group. These plans will connect way better with the clients in each group. For example, say you work with a new small tech startup. Your marketing plan might focus on sharing expert ideas and networking events. A big, well-established company will care about different things. They might be more interested in case studies or industry comparison reports. Here’s a useful pro tip to keep in mind: Review and update your strategies regularly. Do this as market conditions and client needs change over time. Google Partner-certified plans have their own recommendation too. They say you should match your messages to both brand identity and client business goals when building plans. Key takeaways.

• If you want to get the most out of your LinkedIn use, do this first. Set clear, specific goals for every single profile you have.
• You can use tools like Linked Helper to manage multiple accounts. It does regular tasks automatically and makes the whole process much simpler.
• Sort your customers into groups based on their shared traits. This lets you make plans that fit each group perfectly. Using a plan that covers all your different customer accounts works really well for businesses. It helps them find new opportunities to grow. It also lets them serve all kinds of different customers well. You should make a clear plan for each separate account. You can adjust these plans whenever you need to.

Agency vs self-serve LinkedIn

It’s really important to pick how you run LinkedIn marketing. You can either hire an agency or handle the work yourself. A 2023 study from SEMrush shared useful data. Businesses that pick the best LinkedIn campaign method get more customer leads. Their total lead count can go up by as much as 30%.

Agency – Managed LinkedIn Marketing

Hiring a LinkedIn marketing agency gives you lots of extra knowledge. Most agencies use strategies certified by Google Partners. They also have teams of experts with years of experience. One struggling e-commerce company wanted more people to see their LinkedIn ads. They hired an advertising agency to fix the problem. The agency split the company’s target audience into smaller groups. They then made highly targeted ads for each group. In just two months, the company’s ad click-through rates jumped 40%. There’s one key pro tip for picking the right agency. Look for one with proven success in your specific field. Check their case studies and client testimonials to confirm their results. One of the biggest perks of working with an agency is passing off boring work. You can hand off tasks like sorting account groups, tracking ad performance, and running campaigns. Agencies are great at sorting audiences by key shared traits. These traits include company size, location, growth rate, revenue, and product interests, all pulled from collected data. They can also manage client permissions efficiently. They make sure every marketing activity follows all required rules.

Self – Serve LinkedIn Marketing

LinkedIn’s do-it-yourself marketing tool has real perks. Businesses get way more control over their ad campaigns. You can tweak ad designs, bids, and who sees your ads right away. Take one tech startup that ran its own LinkedIn ad campaigns, for example. When it launched a new product, it switched up its ad message super fast. That made way more of its target audience recognize its brand. If you try this do-it-yourself route, start with small ad campaigns first. You’ll learn how the site works and tweak your plan without risking a ton of money. But this do-it-yourself option isn’t without challenges, either. You have to understand how LinkedIn’s sorting rules and ad targeting tools work. You also have to stay up to date on your industry’s latest trends and top tips. HubSpot says businesses using this tool should check their data often to make their ads better.

This is a side-by-side comparison table for two kinds of LinkedIn marketing. One type is marketing run by a professional agency. The other is the self-serve option you can do yourself.	Agency	Self – Serve
Expertise	We use strategies that Google has officially approved. We also have really strong, expert know-how for how this whole industry works.	Requires in – house expertise building
Cost	It might cost a lot of money. But if you pick the right product carefully, it will end up being totally worth what you spent.	You won’t pay much to get this up and running at first. But there’s a possible problem to look out for. It might not work as well as it is supposed to.
Time	Saves time on campaign management	Learning how to use this platform takes a lot of time.
Control	There is much less direct control over everyday work activities.	Full control over campaigns

Key Takeaways:

1. Agencies have lots of useful know-how and skills. They can help your campaigns get much better results. This is extra helpful for more complicated work. Two examples are splitting accounts into groups, and managing what permissions clients have.
2. LinkedIn has a do-it-yourself marketing tool you can use. You can make changes to it fast and really easily. You also have full, direct control over how it runs. But it does take a good amount of work to use well. You’ll need to spend lots of time learning how it works first.
3. Wondering if you should hire an agency or do your company’s LinkedIn marketing yourself? Start by thinking about what your company wants to achieve. You should also consider how much your team knows about this kind of work. Don’t forget to account for the time and money you have available. Use our LinkedIn campaign calculator to see how different campaigns would affect your results.

Client permission management

Did you know a 2023 study from SEMrush found something cool? 72% of marketers say managing permissions the right way boosts LinkedIn engagement. Handling client permissions well is a key part of LinkedIn marketing. You need clear permission rules when working with clients on the site. This keeps you from crossing any ethical or legal lines as you work.

Why it matters

Sorting clients by what they let you do is really important. It matters just as much as other ways of grouping your clients. You need to know each client’s limits, just like in any other business. A client might only let you run ad campaigns on their LinkedIn page. They still keep full control over all their own content, though. Make a spreadsheet that lists what each client allows you to do. It’s a great way to stay organized and avoid accidentally overstepping boundaries.

Step-by-Step: Implementing client permission management

1. When you first start working with a new client, have a long, honest chat. Ask them what they expect from your time working together. Also find out how much control they feel comfortable having. Understanding both of these things is really key.
2. Start by putting together a permission agreement. This paper spells out exactly what you can do with their LinkedIn account. Both people involved should sign this paper.
3. Check in with clients about permissions every so often. Make sure those permissions still fit the client’s needs and goals. HubSpot recommends using a permission management system. This system helps you keep a good relationship with clients, and it makes your regular work flow much smoother.

Key Takeaways

• You have to keep LinkedIn’s trust and follow its rules. To do this well, you need to manage client permissions properly.
• Group your customers based on the permissions they gave you. That way, you can take targeted, fitting actions for each group.
• You can use spreadsheets to track and manage permissions. Handling client permissions well matters a lot for industries that value trust and following official rules. Doing this well can help you stand out as a professional marketer on LinkedIn. You can make a permission management dashboard to better track and view your client’s permissions.

FAQ

What is LinkedIn account segmentation?

A 2023 SEMrush study found a helpful LinkedIn strategy for marketers. That strategy is called account segmentation. It means grouping accounts by traits they all share. These traits include how big a company is, where it’s located, and what products it cares about. This lets marketers adjust their messages to fit each group better. It’s a key part of campaigns that target specific groups of people. All the details about this approach are in the LinkedIn Account Segmentation analysis.

How to optimize company page ad analytics on LinkedIn?

HubSpot recommends focusing on three key metrics. Those are engagement, traffic, and overall exposure. You can use LinkedIn’s built-in tools to collect this data. For example, select engagement metrics right in the dashboard reports. Pay attention to how metrics work together when you tweak campaigns. If you want to do deeper analysis, you’ll need professional tools.

Agency vs self – serve LinkedIn: Which is better?

A professional agency has really skilled, experienced workers. They can handle tasks like sorting accounts, managing client permissions, and even trickier work. Using an agency to run your campaigns saves time compared to doing it yourself. But handling everything on your own gives you full direct control. When you pick which option to use, think about your resources and business goals. Our comparison of LinkedIn agency and self-serve options has more details for you.

Steps for implementing a multi – account strategy on LinkedIn?

First, you set clear SMART goals, then list out each account. Link your profiles to Linked Helper to make management easier. Sort client accounts into groups based on shared traits. Next, create targeted strategies for each of those groups. Common standard industry practices say you should check in regularly and adjust plans as needed.