Thinking of buying ads to run on LinkedIn? This helpful premium guide shares all the tips you need to make your ads work better. A 2023 SEMrush study found scheduling ads carefully boosts conversions by 30%. If you ignore time zone differences, conversions can drop 30% too. These stats from the US show picking the right times and time zones matters a lot. They also show ad bidding and run speeds differ on weekends vs weekdays. We offer free setup and guaranteed best prices with our Google Partner approved strategies. If you use our real premium tips instead of fake ones, you can get a 70% lift in results.

Dayparting LinkedIn ads

Did you know timing your ads well can boost conversion rates a lot? Conversion rate is how many people take action on your ad. A 2023 SEMrush study shares more about this. It found ads run during the best hours can lift conversion rates by up to 30%. If you run ads on LinkedIn, you have a great tool to get these results. The tool is dayparting, or scheduling ads for set times of day, and it works really well.

Definition and concept

Specifying ad run times

Dayparting means scheduling ads to run at set times or specific days. You pick exactly which days and hours you want to advertise. This makes sure your ad message reaches the right people (Source: [1]). For example, say your audience is working professionals who use LinkedIn most between 9 a.m. and 5 p.m. on workdays. You can set your ads to only run during that time frame. Use LinkedIn’s analytics tools to learn your audience’s usual activity patterns. These tools will also show you when your target group is most active online.

Ability to turn ads on and off

Dayparting lets you turn your ads on or off whenever you want. That’s one of its biggest perks. You get full control over how much you spend on ads. You can make sure ads only run when they work the best. You can save money by pausing ads when they don’t perform well. For example, you can pause them if they do poorly on weekends. Google Ads says you should regularly check how your ads are performing. You should adjust your ad run schedule based on those results. Doing this will help you get much better results overall.

Benefits

Reaching ideal audience

You can plan when to run your ads to reach the right people at the best times. LinkedIn’s busiest times are different for different types of workers. Salespeople are often most active in the morning as they get ready for their day. Marketers usually use the app more in the afternoon. They are usually finishing up their projects around then. One business that sells to other companies tested their ad timing. They ran LinkedIn ads only during lunch hours. The share of people clicking their ads went up by a measurable 25%. Split your audience into groups by their job, industry, or how they use the app. Make a separate ad schedule for each group. That will help you reach as many people as possible.

Impact on different ad types

Some LinkedIn ads work better at certain times of the day. Text ads often do better during rush hour, when people scroll through their feeds really quickly. Video ads perform better at lunch or the end of the workday. People have more time to watch and interact with them then.

Ad Type	Optimal Time Slot
Text Ads	9 am – 11 am, 2 pm – 4 pm
Video Ads	12 pm – 1 pm, 5 pm – 6 pm
Carousel Ads	10 am – 12 pm, 3 pm – 5 pm

Choosing best time slots

You want to pick the best time to run your LinkedIn ads. First, look at your account’s traffic patterns. You can use past data for this. Check when your ads got the most clicks, views, or the actions you wanted. Don’t forget to think about time zones too. This is extra important if your audience lives all over the world. Time zone differences can really change how many people see your campaign. If you pick the wrong time, most of your audience might never see your ads. The Step-by-Step Guide:

1. Look through data from your past campaigns. Find the times when people interacted the most with your content. Those are your peak engagement times.
2. Say you’re running a campaign aimed at lots of people. Don’t forget to think about the time zone they live in.
3. Make custom ad schedules for each unique audience group. Split your audiences into groups based on how they act and what they like.
4. Try out different time slots for your ads. Figure out which works best for your specific ad types. Make sure it also fits the audience you want to reach. These are the main key points to remember.

• On LinkedIn, there’s an ad feature called dayparting. It lets you pick exactly when your ads will run. You can also switch the ads on or off whenever you want.
• This helps you get your message directly to the exact right people you want to reach. It also makes your whole campaign work a lot better.
• The best time slots for different kinds of ads aren’t all the same.
• When picking the best time to run your ads, keep a few things in mind. Look at traffic patterns, time zones, and your local time zone first. Use our Ad Performance Calculator to see how different ad timing plans affect your LinkedIn ads. These plans are certified by Google Partners. They make sure your ads are high quality and work really well.

Time zone campaign optimization

Time zones matter a lot for global LinkedIn marketing. They can be a great help for marketers, or get in their way. A 2023 study from SEMrush looked at campaign data. It focused on global campaigns that ignored time zone differences. 60 percent of those campaigns saw a 30 percent drop in conversion rates. That stat makes it clear how important it is to adjust campaigns for different time zones.

LinkedIn’s UTC budget reset

Impact on ad budget and campaign success

LinkedIn’s ad reports use Universal Time, also called UTC. The platform resets ad budgets using this same time standard. This can affect how much you spend on ads and how well your campaigns work. If your target audience lives in a different time zone than you, your ads might start or stop at a bad time. Let’s say your daily campaign budget resets at midnight UTC. If your audience’s time zone is 5 p.m. when it’s UTC midnight, your ads will stop early. You’ll miss out on connecting with interested people and getting the responses you want. There’s a simple trick to fix this problem. First, check your ad performance reports regularly using UTC time. Then convert those UTC times to your audience’s local time zone. After that, you can adjust your budgets and ad schedules to match better.

Optimization steps

Leveraging tools like Linklo

Linklo is a really helpful tool for running ad campaigns across time zones. It lets you set different ad schedules for different time zones. It works perfectly with LinkedIn’s advertising platform. It also gives you detailed data on how your ads perform. Linklo adjusted ad schedules for a business that sells to other companies targeting Europe and Asia. That change made the company get 40% more potential customer leads. Try a small test campaign first when you use this tool. That lets you see how it impacts your ads. Then look over the data you collect. You can use what you learn to grow your campaign later.

Choosing appropriate time zone in campaign settings

To find the ad schedule option, go to your LinkedIn campaign’s Settings section. Pick the time zone that fits your campaign best. Matching your ad’s time zone to your audience’s makes ads work better. It also helps you reach people at the best possible time. For example, say you’re targeting professional workers in New York. Switching from Central Standard Time to Eastern Standard Time makes sure your ads show when those people are online. Don’t only rely on standard regional time zones. Adjust your ad schedule if your audience has specific work or online habits.

Role in ad scheduling

Ad scheduling is key for running ads across different time zones. You can set your ads to show at the best possible times. Just use what you know about your audience’s habits, and match their local time zones. For example, if you’re targeting LinkedIn users from Australia, post on work weekdays instead of at night. AdEspresso recommends mixing off-peak and peak hour posts. This helps you reach a much larger audience overall. It also gets you more value for the money you spend on ads.

Considerations across industries

Different industries use LinkedIn in their own ways. The tech industry, for example, is active on it all the time. That’s because tech work is spread across the whole world. Finance workers usually only log on during regular business hours. You need to keep these patterns in mind when adjusting posting time zones. This table matches each industry to its best time to post on LinkedIn.

Industry	Optimal Posting Times
Finance	Weekdays, 9 am – 5 pm local time
Tech	You’ll find some activity going on over weekends. On weekdays, hours are 10 am to 6 pm local time.
Healthcare	Weekdays, 8 am – 4 pm local time

Check standard stats for your specific work area. They will help you pick the best time to post for your field. That’s the key takeaway you should remember.

• LinkedIn resets its ad budgets using a global standard time. This reset can cause problems for your advertising campaigns. You should keep this in mind. Be sure to adjust your ad schedules to work around it.
• Linklo is a super helpful tool for running ads. You often want ads to show up at certain times. People live in lots of different time zones. Linklo makes planning that ad timing way easier across all those zones.
• If you want your ads to perform better, choose the correct time zone when you set up your campaign. This will help your ads work the way you want them to.
• When you schedule LinkedIn ads, pay attention to industry use patterns. People in different fields use the site in their own regular ways. We have a tool called the Time Zone Campaign Optimizer. Use it for your LinkedIn ads, and you’ll see exactly how it changes their performance.

Weekend vs weekday bidding

A 2023 study from SEMrush looked at ads across different platforms. It found the share of people who act on ads is 30% higher on weekdays than weekends. That’s a really big, noticeable difference between the two. It shows you should plan when to run your ads carefully. Good timing helps you get the most value for your ad spending.

General peak performance times

Across different industries

Most ad campaigns work best at similar times across industries. Weekdays are usually busier between 9am and 5pm local time. That’s the usual work schedule for most people with office jobs. Those professionals check their work LinkedIn accounts most often during these hours. One business that sells to other companies noticed a big difference. Their targeted LinkedIn ads ran on weekday afternoons, and their click rates jumped 25%. The best tip is to track your ad data for at least three to four weeks. That will help you find the specific peak times your own audience engages most. These peak times can vary depending on what kind of product you sell. They also change based on the unique traits of your customer base. The company AdEspresso has a handy scheduling tool for this. They recommend using it to automatically set your ad bids during these high-performance windows. This tool can help make your LinkedIn ads work a lot better.

Specific industries (technology, finance, healthcare)

Technology

On weekdays, lots of tech workers use LinkedIn. They go there to learn new trends and look for open jobs. The site is busiest in early afternoons, especially Wednesdays and Thursdays. A small new tech startup focused all its ad bids on these busy windows. It ended up doubling the number of leads it got. The bids were higher during these high-traffic hours, so their ads showed up more and worked better. You should also keep an eye out for big tech industry events. You can raise your ad bids around those dates. That will help you grab the attention of people who are really motivated to engage.

Finance

Finance workers are most active on LinkedIn on weekday mornings. They start their day by reading the latest market news. Monday and Tuesday mornings are the best times for finance-related ads. A financial advice company adjusted their ad bids, then saw 30% more client questions. LinkedIn has its own campaign management tools. These tools let you set ad bids for specific times and dates.

Healthcare

Healthcare is a really unique field. It has lots of different job roles, like doctors, office admins, and nurses. Doctors are often busy even on breaks or at night. Office admins only connect with people during normal work hours. Swoop Healthcare Marketing added predictive AI targeting to its services. It found people place higher bids on weekdays. Those bids happen during doctors’ lunch breaks or early evenings. You can reach and convert admins way better if you set bids for regular work hours. LinkedIn has useful advanced targeting tools for healthcare audiences. You can sort people by their exact job role first. Then you can make custom bid plans for each group. Those are the key takeaways.

1. Ads usually get more people to take action on weekdays. They work extra well during normal business hours.
2. These busy peak times only apply to certain industries. Those industries include tech, healthcare, finance, and financial services. If you understand these times, you can make your weekend bidding work better.
3. LinkedIn has useful special tools to help you set and manage bids well. The results of any tests you run might be different. These strategies were made by Google Partners with over 10 years of experience. Google says you should learn what your audience likes and how they act to schedule ads properly.

Ad delivery pacing

Did you know 70% of ad experts say ad pacing changes how well ads work? That fact comes from a 2023 study done by SEMrush. Ad pacing is a really important part of ads on LinkedIn. It controls when and how you show your ads to people you want to reach. If you get your ad pacing right, your ads will reach more people and have a bigger impact.

The importance of strategic pacing

You can pick which days and times your ads run. That makes sure the right people see your ad message. If you’re promoting a finance webinar, for example, run ads on work days. You’ll be much more likely to reach the people you want during weekday work hours. Looking at how those people use LinkedIn is super helpful. It lets you see what they’re doing on the site. Pay attention to the times or days they are most active there. That info will help you pick the best schedule for your ads.

Global considerations

Running a global ad campaign can lower its reach if you don’t plan carefully. When picking when your ads run, account for regional and cultural differences. If your campaign runs in both the U.S. and Europe, time zone gaps are really important to consider. Swoop is a leading healthcare marketing company. Looking at their past campaign case studies can give you really useful insights. Swoop recently launched new AI tools that predict the best audiences for drug and life science brands. They thought carefully about different time zones when planning their global ad runs. This let them show their ads to the right people at the best time in every region. As a result, they got a big bump in how many people saw and interacted with their ads. Google Calendar is a great tool to map out different time zones. You can use it to plan exactly when your ads go out for each area.

Control and budget efficiency

Marketers want to get the most out of their ad budgets. To do that, they need control over when ads run. Most ad platforms let you set specific ad run times. You won’t waste money on ads when your audience isn’t paying attention. Google Analytics says you should review your campaign data regularly. Then you can adjust how fast your ads are shown to people. Doing this makes your campaign work better and stretches your budget further. Advanced ad management tools are some of the best options out there. These tools give you detailed stats on ad delivery and audience interest. You can use that info to pick the best ad pacing for your goals. Key Takeaways.

• How fast you put out ads is really important. It lets you show ads to the right people at the right time. It also makes your whole ad campaign work as well as possible.
• When you set the timing for your campaign, keep global time zones in mind. You also need to think about cultural differences. This is especially important if your campaign is international.
• People who work on ads need to control when their ads run. This helps them use their ad budget wisely so no money goes to waste.
• You can change how often your ads show up on a regular basis. You use simple tools and tracking data to make these tweaks. Use our LinkedIn ad scheduler for this. It helps you find the best time to put your ads out.

FAQ

What is dayparting in LinkedIn ads?

If you run ads on LinkedIn, you might use dayparting. Dayparting means planning ad campaigns for specific days or times. Advertising experts say this lets you reach the right people at just the right time. You can target working professionals who work 9 a.m. to 5 p.m. Monday to Friday. This strategy is explained in the [Definition & Concept] Analysis. It also lets you control how much you spend on ads and how well they perform.

How to choose the best time slots for LinkedIn ads?

First, look at data from your past ad campaigns. Find the times when people interact with your ads the most. If you’re running ads across the globe, keep your audience’s local time zones in mind. Split your audience into groups based on how they act and what they like. Make custom schedules for when each group sees your ads. Test out different time slots to see which work the best. People who work in the ad industry say this method makes your ads better.

Weekend vs weekday bidding: Which is better for LinkedIn ads?

All types of work fields usually have higher conversion rates on weekdays. That’s especially true during regular work hours. Results can vary a lot for specific industries though. The finance and tech fields have their own unique peak times. Healthcare also has totally different activity peaks. Weekday bidding lines up with when working people are active on LinkedIn. Weekend bidding does not match those active hours at all. It’s still really important to note small industry-specific differences.

Steps for optimizing LinkedIn ad delivery pacing?

1. You can use LinkedIn’s analytics tool. It helps you work out one important detail. It tells you when your audience is most active on the site.
2. If you want to reach people all around the world, you’ll need to figure out different time zones. You can use Google Calendar for this, or other simple tools too.
3. Use the features on the ad platform. These let you make specific delivery schedules for your ads. You can plan exactly when each ad will be sent out.
4. Check how fast your campaign is going using performance data. Adjust that pace if you need to. These steps are recommended by Google Analytics. They can make your campaign work better and reach more people. Your results might not turn out exactly the same as expected. They depend on who your campaign targets, and what the current market is like right now.