Right now, the online ad space is really competitive for businesses. They need their TikTok ads to work as well as possible. Two 2023 reports share an important prediction. One is the 2023 SEMrush study, the other is the 2023 Industry Forecast Report. They say global digital ad spending will top $600 billion in 2024. Some ad tools are extremely useful for businesses. These include TikTok’s ad analytics dashboard, cross-platform ad performance tracking, and custom reports. This buying guide will help you compare premium options and fake ones. Don’t miss our Best Price Guarantee and free installation for select services. Analyzing ad data in real time can boost your returns by up to 30%.

Key metric definitions

Marketers running TikTok campaigns need to track key basic numbers. Those numbers help them tell if their campaigns are doing well. The Industry Forecast Report released a new estimate. It says worldwide digital ad spending will pass $600 billion by 2024.

General – Level Campaign Metrics

Impressions

Impressions are how many times a TikTok ad shows up on users’ screens. Knowing this number helps you tell how far your ad campaign can reach. For example, 100,000 impressions means your ad was shown 100,000 total times. A 2023 SEMrush study found lots of impressions boost brand recognition, but don’t guarantee people will interact with your ad. To get more impressions, tweak your ad targeting to reach more TikTok users.

Reach

Reach is the total number of people who saw your ad. Impressions can count the same person over and over again. That makes reach more accurate than impressions. If your ad has a reach of 50,000, that means 50,000 people saw it. It’s really important to know how big your potential customer base is. Here’s a helpful tip to grow your reach: use TikTok’s demographic insights.

Clicks

Clicks count how many people have clicked your ad. This number is an important way to measure how interested people are in your ad. It also tells you how well your ad’s call to action works. If your ad gets 1000 clicks from 100,000 total views, your click-through rate is 1%. A click-through rate above 1% usually means your ad is really well made. To get more people to click, make your call to action clear and hard to ignore.

Attribution Metrics

TikTok has its own built-in measurement tool called Attribution Analytics. This tool helps advertisers track how people use TikTok step by step. It follows people from first finding a brand, to learning about it, to finally taking action. It makes it easier to see what leads people to make a purchase. For example, it can show all the different ads that led to a sale. It doesn’t only give credit to the last ad someone clicked on. Here’s a quick pro tip: You can use Attribution Analytics to get the most out of your ad budget. It works by spotting which parts of a customer’s journey are the most successful.

In – App Events Metrics

It’s really important to understand data tied to things people do in apps. You can track actions like purchases, sign-ups, or video views right in the app. Businesses that promote mobile games on TikTok can track how many people download the game right after seeing their ad. A Google Partner-approved study found tracking these actions helps you get more value from the money you spend. Use revenue and currency tracking updates to measure how your ad campaigns affect your earnings.

Page Events Metrics

Page event metrics track what people do on a given landing page. These actions include filling out forms or clicking buttons. Say you run a TikTok ad that sends people to a specific product page. You can see how many of those visitors add the item to their cart. You can also check how many of them end up buying the item. Make your landing page easy for people to use. Add clear prompts that tell people what to do next.

Video – Related Metrics

TikTok keeps track of how its videos perform. How long people spend watching an ad is super important. It shows if users care about the content, and if the content fits their interests. If your video ad has a long average watch time, that means users are engaging with your content. Walmart teamed up with TalkShopLive in the first three months of 2024. That’s a great real-world example of how these numbers work. The engagement on their livestreams was six times higher than standard product videos. This proves how useful video performance data really is. If you want more people to watch your videos, make them fun to engage with, use clear messages, and add eye-catching visuals.

Other Metrics

TikTok Ads Manager has other useful metrics, like Net Cost Delayed. You can use Net Cost Delayed to see your real ad campaign costs over time. If your ad measurement numbers don’t add up, we have guides to help you out. Remember to check your data and trends regularly. This helps you make smart choices for your TikTok ad campaigns. You can also use our TikTok Ad Analytics Calculator. It shows how different metrics affect how well your campaigns perform. Industry Tool says tracking these metrics helps your campaigns get better results. The Key Takeaways.

• To do well with TikTok marketing, you need to know its key stats really well.
• You can use simple top-level numbers to check how your campaign is doing. These numbers include impressions, clicks, and total reach. Impressions are how many times people saw your campaign. Clicks count how many people clicked on the campaign. Reach is the total number of people who saw your campaign at all. All these numbers give you a clear big-picture view of how well it’s performing.
• There are other useful tracking measures you can use too. These include attribution, in-app events, page events, and video events. They give you a clearer look at the full path customers take with your brand. They also help you tell how well your marketing campaigns actually perform.
• If you want to get more out of the money you invest, check these key numbers often. Adjust what you’re doing to work better using what those numbers tell you.

Cross – channel attribution

Cross-channel attribution is really important for ad marketers right now. A 2023 SEMrush study projects global digital ad spending at $600 billion. That makes this tool a total necessity for their work. It helps them see the real impact of their ad campaigns. They can also use it to make smart budget choices.

Utilize TikTok Marketing Partners

TikTok lets advertisers work with outside measurement specialists. These are companies that focus only on tracking how well ads perform. One of these firms is Nielsen, who has put together really useful data insights. Pair that data with TikTok’s info, and it helps advertisers make their ads work better. It also proves TikTok helps get more people to buy products. Jorge Ruiz is TikTok’s Head of Measurement, and he says this partnership is really important. Right now, most advertisers want to get as much value as possible from their ad spending. Here’s a quick tip for success: pick a TikTok partner that fits your company’s goals. Make sure that partner also has solid experience in your industry.

Use Marketing Mix Modeling (MMM)

MMMs are making a big comeback as more people care about privacy. Researchers studied 34 online shops and retail businesses for analysis. They found TikTok drove 17 times more extra sales than the common Last-Click tool reports to online stores. You can also measure TikTok’s full cross-store sales impact easily. Multiply its extra online earnings by 1.7 to 3.3 to get that number. One online brand used MMM to test how well its TikTok ad campaign worked. The brand found TikTok brought in far more sales than they first thought. They raised their TikTok ad budget soon after. They saw a really big jump in total revenue not long after. If you want to build an accurate MMM, start by gathering past data from all your marketing channels.

Leverage Attribution Analytics

TikTok has a feature called Attribution Analytics. It comes with reports and special settings. These help you see how people interact with your ads. You can tell if your ad campaigns are doing well. You can also adjust them to get better results. Attribution Analytics has two very useful parts. These are lift studies and cross-media measurement. These features help you better understand how TikTok ads perform when used with other marketing channels. A quick pro tip to keep in mind: Review your Attribution Analytics reports regularly. This helps you spot trends easily. You can then adjust your advertising strategies.

Consider Multi – touch Attribution

When people take an action a brand wants, like buying something, they usually see the brand in multiple places first. Multi-touch attribution is a tool that tracks all those different interactions. It doesn’t only credit the last link someone clicked, like last-click tools do. One standard industry study tested how well these tools work. It found multi-touch attribution is up to 30% more accurate than tools that only count one interaction. You can pick the multi-touch attribution model that fits your needs best. There are a few common types to choose from. These include time-decay, linear, and position-based models.

Optimize Attribution Windows

Let’s start with what an ad attribution window is. It’s the time frame where an ad interaction counts toward a sale. You can measure your TikTok ad campaigns more accurately. Do this by adjusting your attribution window to fit your needs. If your product costs more, make this window longer. That way you’ll include every conversion tied to your ads. If you sell quick impulse-buy products, a shorter window works better. Try out different window lengths to find the best fit. The right one will match how your customers choose to buy your product or service.

Cross – media Reach Measurement

TikTok lets you track how far your content spreads across different media. This helps you see how well your ads perform across different channels. Advertisers who run campaigns on multiple platforms at once will find this super useful. Top marketing analytics tools say you should check these numbers regularly. Doing this makes sure your campaigns reach the right, diverse group of people. You can use these reach numbers to find gaps in your media plans. Adjust those gaps to make your marketing strategy reach even more people. Key Takeaways.

• You can use TikTok’s partner companies for your marketing work. You can also use MMM to track ad results very accurately. It tracks how well ads perform across all your different online platforms.
• You can use two handy tools to better understand user journeys. One tool is called attribution analytics. The other is multi-touch attribution models. Using both will help you get a much clearer sense of these user journeys.
• Track how many people see your ads across different sites and apps. Adjust the time windows you use to credit which ads lead to good results. This will make your advertising campaigns work better. Use our Cross-Channel Attribution Calculator. It will show you how different tracking models affect your ad performance.

TikTok ad analytics dashboard

Advertisers are using more advanced data tools these days. One common tool is TikTok’s ad analytics dashboard. The global digital ad market will top $600 billion by 2024. That means it’s really important for advertisers to use these tools well. TikTok’s ad analytics dashboard is super helpful for people who run online ads. It has lots of different features to help them make effective ad campaigns.

Comprehensive campaign overview

TikTok’s ad performance dashboard gives you a full view of all your ad campaigns. It puts all your campaign data in one spot. That lets you quickly check how well your ads are working. For example, you can see click counts and ad views at a quick glance. The full report helps you understand how your campaigns are doing. It also helps you spot areas that you can improve later. A useful pro tip is to check your campaign overview regularly. That way you can spot new trends as early as you possibly can. If you don’t keep up with these checks, you might miss a sudden drop in ad views. That drop could be a sign something’s wrong with who you’re targeting or your ad content.

Real – time data analysis

Real-time data is really important in today’s digital world. TikTok’s ad analytics dashboard shares live updates for your ad campaigns. You can see how your ads perform as new data comes in. If you launch a new ad, for example, you can track its click-through rate right away. You can also change how much you bid for ad space quickly. A 2023 study from SEMrush found that using real-time data analysis can boost a campaign’s returns by 30%. People who work in the ad industry recommend using real-time data. Adjust your campaigns right away to make them work better.

Audience segmentation

TikTok has really detailed data about its users. You can use its ad dashboard to sort viewers by age, interests, where they live, and more. You can tweak your ads to fit specific groups of people. This makes your content feel more relevant to the people seeing it. If you’re promoting sports equipment, for example, you could target areas where lots of people play sports. You could also target people who love working out and staying active. Test out different viewer groups to see which respond best. Start with big, broad groups first. Then narrow them down based on how well your ads perform.

Campaign optimization

TikTok has a built-in tool that tracks how well its ads perform. It shares useful info to make your ad campaigns work better. You can improve your campaigns by looking at key numbers. Those numbers include how many people interact with ads, cost per ad click, and how many people buy something after seeing the ad. If you find an ad isn’t getting people interested, you can change the ad itself or who you show it to. A real-life example of this is Walmart’s partnership with TalkShopLive. They studied their data and adjusted their live shopping streams to be better. Those streams got six times more interaction than regular product videos. That big boost in engagement made sales of their featured product collections go up 47 percent. The most effective ad plans use a simple test called A/B testing. That means you test two different versions of the same ad to see what works better. You also keep adjusting who you show ads to, using what you learn from the data.

Centralized data presentation

The TikTok ads dashboard shows all your ads in one place. You don’t have to switch between different tools or sites to get different data. All the info you need is right there in that same spot. You can pull up audience details, ad performance stats, and info on which ads get people to act easily. This makes it way simpler to study and manage your ad campaigns.

Automated reporting

DashThis

DashThis works perfectly with TikTok’s ad stats dashboard. It lets you make reports automatically. You can set reports to send on a regular schedule. You can also customize what content goes in each report. You can share these finished reports with clients or your team. This tool saves you a lot of time. Everyone who gets the report can access the latest campaign data. You can use these automatic reports to track campaign results over time.

Custom reporting

Coupler.io

Making custom reports is a great option here. You can connect TikTok Ads to spreadsheets, analysis tools, or data storage systems. It comes with a ready-to-use TikTok Dashboard template, or you can make your own custom analytics report. For example, you can build a custom report focused on how one specific ad campaign performed over a set period of time. This flexibility lets you get exactly the insights you want.

AgencyAnalytics

AgencyAnalytics offers custom reporting for TikTok ad analytics. It comes with advanced pre-made report templates too. You can tweak any report to fit exactly what you need. Add key numbers, visuals, and relevant data to your reports. This will help you show the full picture of how your ad campaign performed.

Insight into key metrics

TikTok’s ad stats dashboard shares clear details on important numbers. How long people watch your ad is a really important stat. It tells you if users care about your ad content. You can also find stats for page actions, video plays, and ad attribution. These stats help you judge how well your ads are working. They also help you make smarter choices for your ads. If lots of people leave your ad right away, you should look into the issue. You can then fix whatever problem is making people exit fast. Use our TikTok Ad Performance Calculator to see how different stats impact your campaign. Here are the key takeaways.

• TikTok has a special dashboard for tracking ad performance. It gives you a full, clear look at your entire ad campaign. It also analyzes data right as it comes in, and sorts that data into separate groups.
• You can set up reports to run and update on their own. You can also tweak those reports to fit your exact needs. You can use tools like Coupler.io and AgencyAnalytics to do this.
• Make your campaign work as well as it can. Just focus on the most important numbers that track how it’s doing.

Custom reporting usage

A 2023 study from SEMrush has a big prediction. It says global digital ad spending will pass $600 billion by 2024. Because of this, marketers are using custom reports more often. Many use these reports to make their TikTok ad campaigns work better. Custom reports let you look through, understand, and sort your data more easily. That helps you make smarter, well-informed choices for your ads.

Accessing the Custom Reporting Feature

To make your own TikTok ad reports, you first need to open the custom reporting feature. This tool is usually located in TikTok Ads Manager. Go to the Analytics section of your TikTok For Business account. Look for the option to create custom reports. Now you can start customizing your reports to fit what you need. Bookmark the Custom Reporting page to find it easily later. This will save you time if you make reports on a regular basis.

Creating a Custom Report

Report Creation Options

You have lots of options when making a custom report. You can build your report around a set time period. That might be any range of dates you pick. It can also cover a longer stretch, like the past 30 days. Next, choose the data source you want to use. Your options are ad campaigns, ad groups, or individual ads. If you want to look at how one ad performed, you can narrow the report’s scope.

Dimensions and Metrics

Metrics and dimensions are the foundation of your report. Dimensions are basic traits of your data, like age, date, or location. Metrics are number-based measurements, such as impressions or clicks. If you want to find which groups of people respond best to ads, you can use metrics like clicks and conversions for this. The HubSpot Blog’s TikTok marketing report surveyed more than 1,000 social media marketers. It found that knowing and understanding your campaign’s dimensions and metrics will improve its performance.

Creating Custom Metrics

You can also make your own custom metrics. You might create one to see how well your ads work using a special formula. For example, say you want to find the cost of each engaged ad view. Divide your total ad cost by the number of engaged views. That gives you your very own custom metric. Make sure any metrics you make line up with your goals for them. If you do this, your reports will give you better insights and more useful information.

Creating a Report from a Template

If you don’t want to build a report from scratch, TikTok has ready-made templates for you. These templates already have all the key stats for different types of analysis. For example, one template tracks reach, engagement, and conversions. Pick the template that works best for your needs first. You can adjust it later to match exactly what you want. One small online shop used a pre-made template for their TikTok ad campaign report. This let them look over their ad performance really quickly. They easily spotted parts of their ads that needed work. After they made changes based on what the report showed, the company’s conversions went up by 20%.

Additional Tools for Reporting

Coupler.io is a third-party tool you can use with TikTok Ads manager. TikTok Ads manager already has its own built-in custom reporting features. Coupler.io lets you export your TikTok ad data. You can also make custom data dashboards with it. You can build your own dashboard from scratch, or use a ready-to-go template. This tool will save you a lot of time. It automatically pulls all your data together into exact, clear visuals. Comparative Table.

Reporting Method	Advantages	Disadvantages
TikTok Built – in Custom Reports	Integrated with the platform, easy access to data	Limited customization in some cases
Third – Party Tools (e.g., Coupler.io)	More advanced customization, flexibility	Requires additional setup

Key Takeaways:

1. People who work in marketing need to make custom reports. These reports help them get better results from their TikTok ad campaigns. This is extra important right now. Companies all over the world spend tons of money on digital ads.
2. When you put together a custom report, think about making your own unique measurements to use.
3. You can save time on reports in a couple of easy ways. Try using pre-made report templates first. You can also use outside tools made for this job. One example of these useful tools is Coupler.io.
4. Look over your reports often to make your ad campaigns run better. This also helps you make smart, well-informed choices for your work. Industry experts have a useful tip for tracking TikTok ad results. They recommend using both built-in tools and tools made by other companies for the best outcome. Our custom report creator can help make your reporting process much simpler.

Using custom reports for advertising operations

A 2023 study from SEMrush shared a key prediction. Global digital advertising spending will top $600 billion in 2024. This means marketers need to make every ad dollar count. Custom reports for TikTok ads can help them reach that goal.

Analyze Campaign Results

Good advertising starts with checking how your ad campaigns perform. TikTok Analytics lets you make custom reports for your campaigns. These reports give you a clear look at how well your ads are doing. For example, one clothing brand ran TikTok ads for their new summer collection. Their custom report showed the ads did really well in cities with lots of 18 to 25 year olds. These fact-based insights helped them find their most successful marketing areas. Check your reports regularly to spot useful trends. You can track things like peak engagement times or top performing days of the week. Coupler.io recommends linking TikTok Ads to spreadsheets to analyze results better. Compare your different ad campaigns to see which work well and which need small adjustments.

Optimize Campaigns

First, look at how your ad campaign performed. Then you can start making it work better. TikTok’s custom reports show which ads get the most likes and views. One beauty brand used these custom reports for their ad work. They found makeup before-and-after videos got more interactions than product photos. The brand started making more of these transformation videos. Soon after, their sales went up. You can tweak your ads and who sees them using A/B tests during your campaign. You can then look at the test results using custom reports. For your best performing ads, use custom report data to adjust who you target. You can change details like location, age, and viewer interests. That way, your ads will reach exactly the right people.

Set Targets and Control Costs

Custom reports help you set realistic ad goals and control costs. You can hit those realistic goals by looking at old data in your reports. For example, a software company used custom reports to count possible leads. They based that count on how much they spent on past ads. Then they split their budget better to hit their lead generation target. To track and control your costs, use key numbers like cost per click (CPC) and return on ad spend (ROAS). You can find these and other similar measures in custom reports. Industry benchmarks say a good return on ad spend is about 3 to 1. Keep an eye on this number when making your reports. That way you can make sure your ad campaign makes money.

Create Shareable Reports for Decision – Making

Share custom reports with important team leads to help everyone make smarter choices. Marketing teams can show their managers how well their TikTok campaigns performed. This makes it much easier to get approvals for budgets and future campaigns. One large company used a custom report to show its board how much TikTok boosted people’s awareness of their brand. Add visuals like graphs and charts to your shared reports to make data easier to understand. You can use tools like Google Sheets and Excel to put your report together.

Use Templates for Efficiency

Coupler.io has ready-to-go TikTok dashboard templates. These templates save you lots of valuable time. They pull together all your content stats, including views, comments, and likes. A small business once used one of these templates. They didn’t have the resources to build their own custom reports. The template let them make reports really quickly. They could start analyzing how well their TikTok ads performed. You can tweak the template to match your business goals and needs. You can use these templates to auto-make simple data visuals and simplify your reporting work.

Define and Edit Custom Metrics

You can make and edit your own metrics for reports. These let you track the numbers that matter most for your business. If you run a subscription service, for example, you might count how many trial sign-ups come from TikTok ads. You can monitor this data by adding a custom tracker to your report. Make sure your custom metrics match your business goals. They should also be really easy to track over time. Check TikTok’s official guidelines for making and using these metrics. This will help you get the most accurate measurements possible. Key takeaways follow.

• If you run ads on TikTok, you need custom reports. These reports let you check how well your ad campaigns performed. You can use them to make your campaigns work better. They also help you set clear targets and make smart, thoughtful choices.
• Coupler.io is a handy digital tool. It helps you make your own custom reports. It also pulls different sets of data together easily.
• You can make and use your own ways to track progress. These help you check the most important parts of your business.

FAQ

What is cross – channel attribution in TikTok advertising?

Cross-channel attribution is a common tool people who run ads use. It tracks how TikTok ad campaigns affect other types of marketing efforts. It helps ad teams see how each customer interaction leads to a sale. Simpler tools only give credit to one customer interaction. This one gives fair credit to every relevant interaction a customer has. You need to understand how this analysis works to make smart choices about ad spending budgets.

How to create a custom report in TikTok Ads?

To make a custom TikTok ad report, first use TikTok Manager’s custom reporting tool. Sign into TikTok For Business, then click on the analytics option. Pick your report settings, like data source and the timeframe you want. You can make your own metrics and dimensions by picking relevant options. The full process is explained in [Custom Reporting Usage]. This process helps you get the specific insights you need.

TikTok ad analytics dashboard vs. other platforms’ dashboards: What’s the difference?

A 2023 study from SEMrush compared different social media platform dashboards. Unlike most other dashboards, TikTok’s lets you check data as it comes in. Using this tool can boost your ad campaign’s returns by 30%. The dashboard also lets you see every part of all your campaigns at once. It is built specifically for TikTok users and its ad network.

Steps for optimizing TikTok ad campaigns using custom reports?

If you want to spot trends for your ad campaigns, first look at their results using custom reports. Then tweak your campaigns to make them work better. You can change the ad content, or adjust who sees the ads. Make all these changes based on the data you pulled. Next, set clear goals for your campaigns. You can keep costs under control using numbers like CPC and ROAS. Then make shareable reports to send to everyone involved in the project. This whole process is laid out in [Using Custom Reports for Advertising Operations]. Following these steps will help your ads perform as well as possible.