Wondering the best way to invest in connected TV ad programs? GroupM estimates global ad spending will pass $1 trillion per year in 2024. That milestone is coming a full year earlier than expected. The booming popularity of connected TV ads is driving this growth. Studies from Polaris Market Research…
Want to get the most out of your TikTok ad campaigns? SEMrush put out a 2023 study with key stats. 60% of marketers struggle with bidding and placement data. 68% of these marketers run network partner ads. Google Analytics internal data supports smart ad positioning. TikTok’s industry experts say the…
Want to make your TikTok account more successful? A 2023 SEMrush study shows good TikTok marketing works. Data from TikTok, 2022 WARC, and the Marketer’s Toolkit survey backs this up too. All these sources prove how useful the TikTok platform can be. We have a guide for buying premium TikTok…
Picking the right TikTok ad setup is key for your business to succeed right now. A 2023 SEMrush study found that knowing how CPC and CPM TikTok ads differ can make or break your whole campaign. Varos’s standard CPC performance numbers come from data on tens of thousands of ad…
Want to make your TikTok ads work better? We’ll help you find the best A/B testing tools and creative testing frameworks to buy. A 2023 SEMrush study has useful data about these tools. Businesses that use A/B tests on TikTok ads see up to 30% higher conversion rates. Businesses that…
Lots of brands fight for attention on LinkedIn right now. Learning to use dark posts well can help your brand a lot. A 2023 SEMrush study shared data on how these posts perform. Targeted dark posts can raise conversion rates by up to 30 percent. Higher-quality dark post campaigns work…