Want to make your TikTok account more successful? A 2023 SEMrush study shows good TikTok marketing works. Data from TikTok, 2022 WARC, and the Marketer’s Toolkit survey backs this up too. All these sources prove how useful the TikTok platform can be. We have a guide for buying premium TikTok…
Picking the right TikTok ad setup is key for your business to succeed right now. A 2023 SEMrush study found that knowing how CPC and CPM TikTok ads differ can make or break your whole campaign. Varos’s standard CPC performance numbers come from data on tens of thousands of ad…
Want to get the most out of your TikTok ad campaigns? SEMrush put out a 2023 study with key stats. 60% of marketers struggle with bidding and placement data. 68% of these marketers run network partner ads. Google Analytics internal data supports smart ad positioning. TikTok’s industry experts say the…
Want to make your TikTok ads work better? We’ll help you find the best A/B testing tools and creative testing frameworks to buy. A 2023 SEMrush study has useful data about these tools. Businesses that use A/B tests on TikTok ads see up to 30% higher conversion rates. Businesses that…
Having trouble getting your TikTok ad campaigns to work well? You’re in exactly the right place for help. Deloitte and a 2023 SEMrush study note two key steps. First, measure how much your brand gets noticed on TikTok. Second, run incrementality tests to see how well your ads actually perform.…
Digital advertising is really competitive right now. Spark Ads can make or break your whole ad campaign. A 2023 SEMrush study found almost 60% of brands struggle to get their ads approved. Trusted sources like Hootsuite and Google say qualifying for Spark Ads is key to success. We have a…