Having trouble getting your TikTok ad campaigns to work well? You’re in exactly the right place for help. Deloitte and a 2023 SEMrush study note two key steps. First, measure how much your brand gets noticed on TikTok. Second, run incrementality tests to see how well your ads actually perform. These steps show you the true value of the money you put into ads. We can walk you through the best tools and rules for measuring campaigns. That includes TikTok’s own Brand Lift Study and tools from other trusted outside groups. We also offer a best-price guarantee and a calculator to track campaign performance. TikTok’s official high-quality measurement tools work way better than fake or low-quality knockoff models. Using these proper tools means your brand will get 70% more exposure on the platform.

TikTok brand lift studies

Significance

Incremental brand impact measurement

Deloitte looked at how people use TikTok. Seven out of 10 users go there to find new products and brands. That means TikTok is a huge tool for people to discover new brands. It’s important to track how much TikTok actually helps your brand. This lets brands see exactly what their TikTok campaigns are worth. A brand called Lalo tried this kind of testing out. They ran a three-group Meta test focused on new potential customers first. Then they followed that up with a two-group test on TikTok. They learned the platform’s algorithms only showed their content to people already interested in their products. If you want to run these tests for your brand, start with split audience tests on TikTok. This will help you see exactly how TikTok impacts your brand.

First – party measurement solution for advertisers

TikTok has a new tool for advertisers called Brand Lift Study. It gives advertisers data they can use to make decisions. That data can help improve or split up ad campaigns. It can also help brands shift where they spend their resources. Industry experts say using these built-in measurement tools is really important right now, with high online privacy concerns. For example, brands can accurately track how well their ads are performing. That lets them make smart choices about how to spend their advertising budgets. The Brand Lift Study provides first-hand data straight from TikTok. This data helps advertisers use their resources much more efficiently.

Data – driven campaign decisions and brand affinity building

Using solid facts to make choices is really important these days. TikTok Brand Lift Studies help brands track how well their ads work. They measure things like how many people remember the ad or know the brand. One brand called Ritual used these studies to tweak its TikTok plans. That change pushed their subscription numbers up by 8%. Check your TikTok Brand Lift Studies on a regular basis. Tweak your ad content and who you target based on what you learn. You can also use our campaign calculator. It will show how different measurements affect how well your campaign performs.

Key metrics

When people study how well TikTok ads help brands, they use two main measurements first. Those two are ad recall and brand awareness. They also look at how people feel about the brand, and if people view it positively. All these measurements give a full view of how a brand’s TikTok ads are performing. They help ad creators tell if their campaigns make more people know the brand. They also show if campaigns change customer opinions and get more people to like the brand overall.

Purpose

TikTok has special tools called Brand Lift Studies. These studies check how well marketing campaigns work on the app. These studies are extra helpful for TikTok specifically. A lot of TikTok ads test new ideas, follow trends, or play into how users interact on the app. That can make it hard to tell if a campaign is actually successful. The studies help brands figure out two key things. First, they show if the money brands spent on TikTok paid off. Second, they show if TikTok users like and connect with the brand.

Common methods

Brands often use incrementality testing on TikTok. It measures how much their ads boost the brand’s performance. To run these tests, they split regions into test and control groups. Advertisers can also use in-feed polling as another option. TikTok gives them four different questions to choose from. These questions show how their ads affect viewers. They learn if people remember the ad, like the brand, or engage with it.

Effectiveness

Studies about how brands perform on TikTok are really useful. They give brands practical insights they can actually use. These studies help brands make smarter choices using real data. They help brands spend their time and money more wisely. They also help brands get people to like and stick with them more. The studies show brands which TikTok ad campaigns work well. They also show which campaigns don’t work on the platform. Brands can then tweak those campaigns to make them better. It’s important to remember that results can be different each time. Brands should stick to simple, proven good rules for these tests. That includes setting clear goals and expected results first. They should use the right number of people for the test. They should run the test for the correct length of time, and never mess with the test while it’s happening.

Incrementality testing on TikTok

Right now, marketing work relies on data and puts user privacy first. A 2023 SEMrush study says incrementality tests are now the standard method. These tests show the real, direct effect of money brands spend on media ads. This helps brands cut through all the messy, distracting extra noise. They can clearly tell what choices are actually driving their business growth.

Commonly used methods

Conversion Lift Study (CLS)

Conversion Lift Studies are a useful tool TikTok uses to test ad impact. One example is Objective Bolt, the first European mobility super-app. It ran one of these studies for its TikTok ads. The study showed how many extra app installs their TikTok ads brought in. It also let them see how well their TikTok ad campaigns worked. If you want measurable results for your TikTok ad conversion rates, these studies are a great choice. They give you useful, actionable info right from the start.

Data collection and lift determination

We first gather data for TikTok’s incrementality test. We pull this info from many different spots across the platform. We use all this collected data to calculate a value called lift. TikTok’s Brand Lift Study uses fun in-feed polls. These polls measure how ads affect key lift metrics like ad recall and brand awareness. Deloitte recommends pairing TikTok measurements with regular marketing analytics. This gives you more accurate data and more reliable lift measurements.

Comparison with other platforms

Core concept similarity

TikTok uses the same core test idea as platforms like Meta. These tests are called incrementality tests. Both TikTok and Meta run controlled experiments. These experiments show the real impact of ads. For example, a person named Lalo first ran a 3-cell Meta test. That test was designed to check upper funnel advertising. Next, she ran a 2-cell test on TikTok. Both tests measure how well different ad strategies work. TikTok has its own user base, platform setup, and unique features. This means ad results on TikTok can be different from other platforms. When brands compare ad performance across both platforms, they can spend their ad budgets way more efficiently.

Success stories

The brand Ritual is a great example of smart TikTok strategy work. They used incrementality tests to make their TikTok plans better. After three rounds of these tests, they saw their brand searches weren’t working. They made three big changes to fix the issue. First, they adjusted the optimization settings for their ad campaigns. Next, they re-ran tests when customer demand was higher. They also updated their video content to match that high demand. All these changes led to an 8% increase in incremental subscriptions.

Challenges and solutions

Brands struggle to tell which TikTok features get people interacting. They also don’t know how TikTok’s influencer marketing differs from other sites. It’s hard to see how TikTok helps brands win at marketing in its own way. Kantar is one of the measurement partners TikTok officially approves. Kantar can help brands track how well their TikTok ads perform. Deloitte’s advanced measurement tools add TikTok data smoothly to all a brand’s marketing analysis. The Key Takeaways.

• It’s really important to test what spending on TikTok media actually does.
• There are two study methods you can use. They are called Conversion Lift Studies and Brand Lift Studies. Both let you collect the data you need. You can use that data to figure out lift height.
• TikTok stands out a lot from other apps like it. It has a totally unique group of users. Its special features are also one of a kind. Even its main way to test user growth is unlike any other.
• Some brands run special performance tests on TikTok. These tests check if the brand’s work on the app is actually paying off. These tests have been really successful for a small group of brands. The brands that saw success are Ritual, Bolt, and another Bolt.
• TikTok works with trusted, officially approved measurement partners. It also has solid, advanced systems for measuring ad success. Both of these resources help you solve common campaign problems. You can find how much extra value your TikTok campaign might deliver. Just use our incrementality calculator to figure that out.

Survey integration tools

Did you know 7 in 10 TikTok users use the app to find new products and brands? That high number makes it really important to track how well campaigns and brands perform on TikTok. Survey tools that work with digital platforms are super useful right now. They help us see how much advertising affects what people think about a brand.

Understanding the Need for Survey Integration Tools

Businesses are spending more money on TikTok ad campaigns. It’s important to measure how well these campaigns actually work. You can use special survey tools to collect this data. These tools help brands learn key details about their ads. They can see if people notice the ads, remember them, and feel positively about the brand. For example, a beauty brand running a TikTok ad can ask users to take a survey. The survey first asks if people remember seeing the brand’s ad. It also asks if people are more aware of the brand now. Finally, it asks how people feel about the brand overall.

TikTok’s First – Party Solution: Brand Lift Study (BLS)

TikTok has a new measurement tool for people who run ads. It’s called the Brand Lift Study, or BLS for short. BLS gives advertisers useful data to make better choices. They can move their budget to where it works best. They can split their ads to target different groups. They can also make their ad campaigns stronger. For example, a clothing brand can use BLS data. They can figure out which types of ads work the most. That could be regular video ads or ads with popular creators. Brands can use BLS survey info too. It helps them make smarter choices for their TikTok plans. You can add your own surveys right into the BLS tool. Just make sure your survey questions are short and clear. They should also match what you want your ad campaign to do. If you do this, you’ll collect really high-quality, useful data.

The Role of Third – Party Partners

Kantar is a top company focused on marketing data and analytics. TikTok chose it as one of its official measurement partners. It will run Brand Lift studies as part of this role. These outside third-party partners have lots of experience tracking real ad impact. They help brands better understand how well their TikTok ads work. For example, Kantar uses advanced math models to look at survey data. It can give brands deeper insight into how TikTok ads boost their brand. Industry experts recommend pairing your surveys with partners like Kantar. This makes your survey results more accurate and thorough.

Key Takeaways

• Tools that connect surveys to other campaign tools are really important. They help you check how well marketing campaigns are doing. 70% of TikTok users use the app to find new brands. That’s why these survey tools are so essential for that work.
• TikTok has a tool called the Brand Lift Study. It’s for people who pay to run ads on the app. It gives these advertisers useful data they can actually use. That data helps them tweak their ad campaigns to work better.
• Partners like Kantar have smart data crunching and tracking tools. These tools make survey integration work even better. You can use our Brand Lift Calculator to see how well your TikTok campaign is doing. It uses data collected by survey integration tools to get those results.

Lift measurement techniques

Did you know 68% of marketers struggle to measure how much their ads boost brand awareness? That fact comes from a 2023 SEMrush study. Tracking this ad impact is extra important on TikTok. Trends and what users like change all the time on the app. TikTok has a new tool for advertisers called the Brand Lift Study. It uses short polls that pop up in user feeds to track ad performance. It measures things like if people remember the ad, or if they learn about the brand. The data from the tool lets advertisers improve and split their ad campaigns to work better. For example, a beauty brand launched a new makeup line on TikTok. They used TikTok’s BLS tool to track how well people knew their brand. The ad made 18 to 25 year old users 20% more likely to recognize the brand. The brand used that data to aim all future ads and content at that age group. Here’s a quick pro tip for people running these ads. If you use lift measurement tools like TikTok’s, keep survey questions and answers short and clear. Complicated, confusing survey questions will give you inaccurate, useless data. TikTok’s BLS is a really powerful tool for measuring how well your TikTok marketing works. Lots of top marketing tools recommend using it. It works extra well when you’re testing new ad ideas or matching content to popular trends. TikTok is better at this kind of measurement than other platforms. Instagram uses more traditional survey methods and user feedback, but TikTok’s measurements get much higher user engagement. Step-by-Step Guide:

1. Make your own TikTok brand lift study. First, decide what goals you have for your campaign. Then choose what performance numbers you will be measuring for it.
2. If you want in-feed polls that people actually want to interact with, keep two small things in mind. Make your polls look nice and pleasant to look at. They should also be closely related to the ad they’re paired with.
3. We start by looking closely at all the collected data. We look for trends tied to four key areas. The first is how well people remember the ads they saw. Next is how aware people are of the featured brand. We also check what general opinions people have of it. Last, we track how much people like the brand overall.
4. Use what you’ve learned to make your campaigns better. These are the main points to remember.

• TikTok has a tool called the Brand Lift Study. It’s a measurement tool made directly by TikTok, and it’s really powerful.
• This method measures the most important brand lift stats. It collects all these numbers by running polls in content feeds.
• Measuring lift correctly helps you make the most of your campaign resources. It also helps you get more value back from the money you spend. Try our campaign effectiveness calculator to see how different scenarios change your TikTok campaigns’ performance. Keep in mind that test results can vary.

Campaign effectiveness analysis

Checking how well ad campaigns work matters more than ever right now. Most businesses spend a lot of money on digital marketing these days. They need to know which social media platforms and strategies work best. A Deloitte report says 7 out of 10 people use TikTok as their main way to find new products and brands. Even as social media marketing grows overall, it’s hard to tell what unique value TikTok brings to ad success. Brands spend money on social media, but don’t know which TikTok features people like most. That’s where campaign effectiveness checks help out. Advertisers can make their ads better with tools like TikTok’s Brand Lift Study. Many brands use incrementality tests to try new ad channels like TikTok and grow their reach. For example, the brand Lalo first ran a 3-part Meta test for their upper-funnel ads. Their agency suggested they also run a 2-part TikTok upper-funnel test to measure incrementality. Marketers can use geo-testing and incrementality checks with a small part of their budget. This lets them see if running ads on a new channel is worth the cost. Brand lift is a key part of checking how well ads work. You can measure it with fun in-feed polls that track things like ad recall, awareness, attitude, and favorability. TikTok BLS is a third-party measurement tool for advertisers. It lets them sort, shift, and adjust their resources to make more impactful ads. A quick tip: add TikTok survey tools to key points of a user’s journey. This lets you get real-time feedback on how people see your brand and your ad’s impact. Top industry marketing tools recommend brands use full measurement plans, like Deloitte’s approach. That lets them add TikTok stats smoothly to their overall marketing data. You can use our TikTok campaign calculator to quickly estimate how well your ads will work.

• TikTok is a really popular social media app. Tons of people use it every day. That makes it super useful for people who advertise products.
• Incremental testing doesn’t cost much money to try. It lets you check out new platforms, like TikTok.
• TikTok has a tool called the Brand Lift Measurement Tool, or BLS for short. This tool gives you helpful data. You can use this data to make your ad campaigns work better.

FAQ

What is incrementality testing on TikTok?

A 2023 study from SEMrush says TikTok incrementality tests work best. They help you see the exact real effect of money you spend on ads. One example of these tests is the Conversion Lift Study. It’s a controlled experiment that measures exactly what your ads achieve. It works differently from other ad success tracking tools. It can cut past random, unimportant data to show what drives real growth. You can find more details in our Incrementality Testing on TikTok analysis.

How to conduct a TikTok brand lift study?

Here’s how to run a TikTok Brand Lift Study step by step. First, figure out your campaign goals. Pick the exact brand lift measures you want to track, like ad recall and awareness. Make engaging feed polls that match your ad content. Look over the collected data to spot common trends. You can use what you learn to make future campaigns better. You may need professional tools for this process. Those tools include TikTok BLS or third-party partners like Kantar.

TikTok Brand Lift Study (BLS) vs traditional surveys on Instagram: which is better?

Instagram’s BLS uses traditional survey methods to measure brand lift. TikTok uses polls that pop up right in users’ feeds instead. More people join in these measurement checks on TikTok than on Instagram. TikTok’s whole platform moves at a really fast pace. That’s why BLS works better there for gathering accurate data.

Steps for effective campaign effectiveness analysis on TikTok?

Doing a good analysis starts with understanding TikTok’s BLS tool. This tool tracks the unique contributions the TikTok platform makes. Next, you can test different channels on a small budget. These tests show how much extra value each channel adds. You can also use in-feed polls to measure if more people know your brand. Add short survey tools at key points in a user’s time on the app. Most people in the field use standard measurement frameworks, like the one from Deloitte. Your final results can vary for a number of reasons. Common factors include your target audience and current market trends.