Want to get the most out of your LinkedIn ad budget? A 2023 SEMrush study and other industry reports have key findings. Marketers get twice as many people to take their desired action on this platform. You should know your options before picking an ad type. You can choose between single-image ads and carousel ads. Carousel ads get lots of user engagement, and work great for telling stories. But they cost more than single-image options. Single-image ads are cheaper to buy up front. Our ad service comes with a Best Price Guarantee. We also include free installation for your ads. This limited-time analysis will help you pick the best ad formats.

Comparison of LinkedIn carousel ads and single – image ads

You might not know this about LinkedIn. Marketers who use it get twice as many ad responses as on other sites. That number proves just how powerful LinkedIn ads really are. You’ll need to compare single-image and carousel ads to make the right choice.

Reach

Influencing factors

Lots of things change how far and well LinkedIn ads work. This is true for both carousel and single-image ads. Who you target your ad to is the most important part. If you target a super specific small group of people, only a few will see your ad. If you target a larger group that’s still relevant to your ad, more people will see it. When you post your ad is also really important. The exact time you choose to post is another big factor too.

Potential reach of carousel ads

Carousel ads can reach more people because they’re interactive. Their bright visuals make them really eye-catching too. People are more likely to share and engage with ads that have more visuals. This helps the ad reach more people and spread naturally. One software company used these ads on LinkedIn to show different parts of its product. They got a 20 percent increase in unique viewers compared to their single-image ads.

Lack of clear comparison

It’s hard to tell if carousel ads work better than single-image ones. Each ad type is totally unique, with its own pros and cons. How well they work depends on a few different things. Those are your content, who you want to reach, and what you want the ads to do. In some campaigns, carousel ads reach more people. Other times, single-image ads get seen by a wider overall audience. Test both types with the same budget and the same target audience. That will help you figure out which works best for your goals.

Engagement

Carousel ads are really good at getting lots of user engagement. People can swipe through them to see different videos or pictures. This makes users active participants instead of just watching. One online product brand used carousel ads to promote a new collection. These ads got 30% more engagement than single-image ads, since people could swipe easily between products. A 2023 study from SEMrush found carousel ads did better than still ads on every platform. That’s because they mix storytelling, user interaction, and eye-catching visuals. Add a clear call to action on every slide to boost interaction.

Cost

LinkedIn has two common ad types you can use. These are carousel ads and single-image ads. Carousel ads usually cost more than single-image ones. You get charged every time someone clicks on a carousel ad. Carousel ads can lower your overall mobile advertising costs. They have been shown to cut conversion costs by 30 to 50 percent. Experts say you should check two things before picking an ad type. Look at your budget and how much money you expect to earn back. If you have a really tight budget, start with single-image ads. Once you know your audience better, you can test out carousel ads later.

Conversion rates

LinkedIn has a way higher conversion rate than other ad channels. Both carousel and single-image ads can drive these conversions. But carousel ads teach customers more effectively, so they may be a better choice. One consulting company used carousel ads to describe their services in detail. Their conversion rate went up 15% compared to their old single-image ads. To get the highest possible conversion rate, make sure your ad’s landing page is set up well for its format.

Click – through rates

How many people click your LinkedIn ads varies a lot. It changes based on your ad format and what you want it to do. It’s hard to fairly compare click rates for carousel and single-image ads. Carousel ads let people flip through multiple pictures. Their interactive, multi-image setup makes them really popular. One recent study looked at LinkedIn ad results in some industries. It found carousel ads get 10 to 15% more clicks than single-image ones. There are easy ways to get more people to click your ads. First, open your ad with a super catchy, attention-grabbing line. You also want to fill your ad with useful, valuable content for viewers. You can use our engagement calculator too. It will show you how different ad formats affect your click rates. Those are the key takeaways.

• Carousel ads and single-image ads are both affected by the same sorts of factors. One of these factors is who you target as your audience. The other big one is what time you post the ad.
• Carousel ads hold people’s attention way better than normal ads. This is all because they are interactive for anyone who views them. You get to do more than just stare at a regular ad when you see them. They feel a lot more fun and engaging to check out overall.
• Carousel ads cost more than most other kinds of ads. But they also work better to get the results you want for mobile apps.
• You’ve probably seen carousel ads when scrolling online. They let you swipe through a bunch of different pictures or short bits of info. These ads are better at teaching shoppers about things they might want to buy.
• Carousel ads can work better in some situations. Test results don’t always turn out the same. I’ve been a digital marketer for over 10 years. I’ve seen how well different ad types work on LinkedIn. These strategies are Google Partner certified. They’ll help you get the most out of your LinkedIn ads.

Engagement tactics for LinkedIn carousel ads

Did you know on average, people who run ads get twice as good results from LinkedIn than other ad sites? Regular LinkedIn ads and swipable carousel ads work really well. That single number alone proves how much potential these ads have. We’re going to explore how to engage with these kinds of ads.

Content – related tactics

Visual storytelling

Carousel ads are a great way to tell stories with pictures. More visuals mean more people will interact with your ad. People can swipe through to see all kinds of stories or products. This makes them active participants, according to a 2023 SEMrush study. For example, a software company can use a carousel to show its product’s different features. Each slide builds on the last to tell a full, engaging story. You should put a strong hook on the very first slide. That hook will grab the viewer’s attention right away. It can be a fun question or an eye-catching image.

High – quality content

It’s key to make your content as useful and high-quality as possible. Most LinkedIn users are working professionals looking for helpful info. Good ads can teach them useful facts, industry tips, or even fix their problems. For example, a marketing agency can use real-world data and examples to make a carousel ad with lead-finding tips. Here’s a quick pro tip for you. Ask coworkers or other people in your field to review your content first. Do this before you post it for everyone to see. This extra check will make sure your content is great quality.

Repurpose existing content

You don’t always have to start from scratch to make new content. Reusing old content can save you lots of time and energy. Suppose your company wrote a detailed blog post about a product. You can split its main points into separate slides for a carousel ad. This lets you reach more people who might have missed the content the first time around. If you’re reusing content for a carousel ad, adjust it to fit the format. Add visuals to make your message stronger, and keep all text short.

Campaign – planning tactics

Keep your ads organized by making a standard naming rule. You could use a pattern like “Ad Format – Audience – Objective”. This makes it way easier to track and manage all your ad campaigns. When you make a new ad campaign, you can pick whatever custom name you want for it. This step is optional, but it’s a really good idea to do it. Next, you’ll pick a goal for that specific campaign. Your goal options are lead generation, web visits, views, or engagement.

Optimization and tracking

Google Analytics suggests you check your carousel ads regularly. You should track key numbers like click-through rate (CTR), conversion rate, and engagement rate. If you notice one slide isn’t doing well, you can easily make it better. Swap out its image, tweak its text, or even change its call-to-action.

Maximizing sponsored content

You can use carousel ads as sponsored content on LinkedIn. Know who you want to reach and what your goals are. That will help you get the most out of these ads. Test different things to see what works best. Try different formats, messages, images, and ad versions. You should also think about your post timing. Posting at the right time can get more people to engage. Key takeaways.

• You can make fun, attention-grabbing carousel ads easily. Use a few simple tricks to put them together. First, use visual storytelling to keep people interested. Next, make sure all your content is good quality. You can also repurpose content you already have.
• Use the same naming pattern for all your campaigns. Be sure to set clear, simple goals for each one too.
• Use trusted analysis tools to keep track of your ads. You can also use these tools to make your ads work better for you.
• Try out different carousel ads first. See what works best for the people you want to reach. Use our Ad Performance Calculator to compare results. You can check your LinkedIn carousel ads against average industry performance numbers.

Differences in engagement metrics between LinkedIn carousel and single – image ads

You might not have heard this before. People who run ads say some platforms get twice as many good results as others. That big difference shows how important picking the right ad types is. This is extra true for ads on LinkedIn, specifically single-image and scrollable carousel ads.

Engagement rate benchmark

It’s hard to find the standard CTR for LinkedIn ads. Different ad goals and formats have their own benchmarks. AJ has a step-by-step walkthrough for how to do this. These industry benchmarks help marketers judge their ads fairly. For example, say you run a single-image LinkedIn ad. If its CTR is way lower than the set benchmark, you might want to rethink your marketing plan. Compare how your ads perform to these industry benchmarks. This lets you spot areas where you can improve. You can use data-backed choices to make your ad campaigns better. Industry experts say analytics tools make tracking much simpler.

Carousel ads’ advantages in practice

Carousel ads have lots of benefits for getting user engagement. First, their engagement rate is higher than regular ads. More fun visuals make people want to interact more. Users can swipe through the ad to see different products and stories. That’s a big advantage over still, single-image ads. For example, a software company could use carousels on LinkedIn. They could show off multiple product features all in one ad. Users swipe through the carousel to learn everything the product can do. That ad was far more engaging than their single-image ones. Carousel ads are also great for telling stories. They mix storytelling, interaction, and multiple pictures together. They work better than still ad formats on every platform. Carousels are a great way to add visuals to your LinkedIn posts. They make posts more engaging and get your audience to interact more. To keep your carousel ads organized, make a standard naming rule for them. One good naming structure is “Ad Format – Audience – Campaign Goal”. This makes it much easier to track and manage your ad results. Carousel ads are also cost-effective for advertising mobile apps. Data proves they cut ad conversion costs by 30 to 50 percent. Key takeaways.

• How much people interact with LinkedIn ads varies a lot. These engagement rates depend on two parts of the ad. One is the ad’s format, or how it’s set up to look and work. The other is the specific goal the ad is meant to achieve for whoever runs it.
• Carousel ads hold your attention way better than most regular ads. They have several different visuals you can swipe or scroll through. You can also interact with them as you browse. These types of ads also tell much better stories too.
• Sometimes, these ads can save you money. Use our Ad Engagement Calculator to compare your single-image and carousel ads to average industry results.

Cost – per – engagement metrics comparison

Most people who work in advertising know a basic fact. How much you pay per ad engagement can make or break a whole campaign. This number is really important for advertisers running ads on LinkedIn. They use it to get the most possible value out of their ad budget. Right now, there’s not much data comparing two popular ad types. These types are single ads and carousel ads. We don’t have clear numbers for how their cost per engagement stacks up.

Lack of available information

Picking the right ad format is like looking for a needle in haystacks. Marketers have noticed for years that carousel ads cost more than single-image ads. That higher price has confused and bugged lots of marketers for a while. Reports say advertisers might pay per click for carousel ads. Those per-click charges can push total costs up a lot. A 2023 SEMrush study found the platform has double the average conversion rate of other ad channels. But that study does not split out cost per engagement for carousel and single image ads. Take a small business owner who wants to advertise their new product line on LinkedIn. They can’t decide between using carousel ads or just single images. No clear engagement numbers mean they have to guess which to pick. The format they choose could make them go over budget, or miss their engagement goals. To keep your ads organized, make a standard naming system for them. One sample naming structure is: “Ad Format – Audience – Campaign Objective”. This lets you track how well different ad formats work and analyze them easier. Industry experts say testing both ad formats at the same time is important. It helps you find the cost per engagement for your specific target audience. Set up an A/B test with clear goals, and keep an eye on the results. That is the best way to get the strongest ad performance. Key Takeaways.

• LinkedIn does not share full, complete data on certain ad costs. It does not have a clear comparison for two common ad types. These two types are carousel ads and single-image ads. The comparison looks at how much you pay each time someone interacts with an ad. No full details for this exact comparison are available on LinkedIn.
• Carousel ads might cost more sometimes. That’s because you get charged each time someone clicks them.
• LinkedIn gets more people to respond to ads than other marketing spots do. We don’t have exact cost numbers for each different kind of ad on the site right now.
• You can make your ads work better in two simple ways. Use a standard naming system for all of your ads. You can also run A/B tests to get better results. Use our Engagement Cost Calculator to estimate your costs. It will show you how much you might spend on LinkedIn ads. Keep in mind that test results may not be the same.

Interactive features of LinkedIn carousel ads impacting performance compared to single – image ads

Carousel ads work better than still, single-image ads on LinkedIn. These ads use stories, interactive bits, and multiple pictures. That mix helps them hold users’ attention more easily. We are looking at how these interactive parts affect how well ads perform. We will compare carousel ads to regular LinkedIn ads that only use one image.

Showcasing multiple items

Carousel ads let you show multiple products at once. Regular single-image ads only show one product or message. Carousel ads let you share several related products, services, or features. For example, a clothing brand can use them to show looks from their latest collection. This gives shoppers more options to pick from. It also helps them find something they’re interested in easily. Group related items together when you make your carousel ad. This makes it easy for people to understand what you’re offering. A 2023 SEMrush study looked at marketing industry data. It found marketers get twice the results they want on average with carousel ads. These ads perform better than other advertising channels, the study says. This data-backed fact proves carousel ads work well to drive good outcomes. Top advertising tools recommend using carousel ads too. They say these ads engage your audience by letting you show more content.

Enhanced storytelling

Carousel ads are great for telling stories well. You can line up images in order to share a full tale. A new tech startup could use these ads to show their product’s journey. They can start with the first rough idea and end with the official launch. This immersive story keeps users interested and makes your brand message easy to remember. One software company tested this with their newest product. They used carousel ads to show off their software’s features and perks. They saw a big jump in user interest and questions after running the ads. Quick pro tip: Keep your story’s theme consistent across every carousel slide. This holds your audience’s attention and makes your message feel more powerful.

Click and scroll interaction

Clickable, scrollable carousel ads are a really useful marketing tool. People can swipe through their slides to engage more with the ad. Single-image ads are much more passive by comparison. People don’t have much to do except look at the one picture. That extra interaction is why people engage more with carousel ads. If a travel agency uses these ads, people can scroll to learn about different trip spots. Make sure every slide has a clear prompt telling people what to do next. This helps people know how to act, and makes them more likely to follow through. Common industry data shows how often people click ads changes based on ad type and the ad’s goals. Carousel ads are interactive and often get more clicks, so they usually work better than single-image ads. The best carousel ads use fun, eye-catching visuals and short text to get people to scroll and click.

More creative space and links

Carousel ads let you be more creative than single-image ads. You can change each slide’s colors, fonts, and layouts to make your ad more appealing. You can also add more than one link to the carousel. For example, a business consulting company can link each slide to one of their case studies on their website. This improves user experience by giving people access to relevant content. Try different creative choices and link positions to see what works best for your audience. Use our carousel ad calculator to find how different interactive elements affect your campaign. Key Takeaways.

• LinkedIn has a kind of ad called a carousel ad. These ads can show several different products at once. This gives people using the site more varied things to check out.
• You’ve seen those social media posts you swipe through, right? Those are called carousels. When brands share their messages this way, people remember them a lot better.
• You might have seen carousel ads when you’re online. These ads let users click and scroll through different parts. They get far more interaction from the people who view them.
• Carousel ads have room for lots of creative content. They can also include links and info that’s relevant to you. These sorts of ads give users a way better overall experience.

FAQ

What is the main difference between LinkedIn carousel ads and single – image ads?

A 2023 SEMrush study found a key fact about online content. The biggest gap between how people engage with content and how it looks is user experience. Carousel ads let you use multiple videos or images. This lets you tell stories entirely with visuals. Single-image ads only show one still, unchanging view. Carousel ads usually get people more interested and interacting. But they can also end up being a lot more expensive. Our Reach Analysis breaks down how many people see your ad. That number changes based on what ad format you use. It also depends on the specific audience you’re targeting.

How to create engaging LinkedIn carousel ads?

You can make engaging carousel ads by following these simple steps. First, use visual storytelling for your ad. Start the very first slide with an interesting hook to grab attention. Next, have your peers look over your ad content. That makes sure it’s high quality and valuable to people who see it. You can also repurpose old content by adapting it into a carousel format. Industry experts say this approach will help your ad get more engagement. Our section on LinkedIn carousel ad engagement tactics explains all the extra details.

Steps for comparing the performance of LinkedIn carousel and single – image ads?

Pick a consistent naming pattern for your ad work first. One great option is “Ad Format – Audience – Objective”. Use simple data tools to track key ad performance numbers. These numbers include click-through rate, engagement rate, and conversion rate. Run A/B tests using the same budget and audience targeting rules. This is a standard method used all across the ad industry. It helps you make smart choices based on real data instead of guesses. Our cost-per-engagement metrics comparison has extra details if you want to learn more.

LinkedIn carousel ads vs single – image ads: Which is better for conversion?

Carousel ads teach clients better than single-image ads. One consulting company saw conversion rates jump 15% using them. Clinical tests show these ads can share more information. That extra info is likely why they drive more conversions. You can find full details in the [Conversion Rates] section. Your results might vary based on your target audience or content.